[Hiring] Paid Search Strategist @Athyna

Role Description

We’re looking for a Paid Search Strategist to join an award-winning advertising agency focused on creativity, innovation, and exceptional consumer experiences. If you are highly analytical, detail-oriented, and experienced with search engine marketing (SEM) and paid search campaign optimization, keep reading!

• Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc).
• Conduct keyword research to identify new opportunities and optimize existing keyword portfolios.
• Develop and implement bidding strategies to achieve performance goals.
• Conduct A/B testing of ad variations to improve click-through rates and conversion rates.
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
• Monitor and administer web analytic dashboards, reports and key reporting tools, and highlight key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Generate weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
• Manage and allocate budgets effectively to maximize ROI and achieve business objectives.
• Forecast and track budget expenditures, ensuring campaigns stay within allocated financial limits.
• Keep pace with search engine and PPC industry trends and developments.
• Communicate with team and manage on project development, timelines, and results.

Qualifications

• 3-5 years of experience in the digital media industry managing paid social and distribution.
• Experience in managing Google Grants is a must.
• AdWords / Bing certification required.
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

Benefits

• 10 days of PTO.
• 3 sick days.
• Salary in USD.
• US holidays.
• Opportunity to work in an amazing environment.