[Hiring] Head of Marketing @Law Offices of Sabrina Li

Role Description

You will own marketing results end to end. That means how many qualified leads the firm gets, what each one costs, and how many become retained clients.

This is a hands-on leadership role. You set the strategy and lead a small team. Until we hire a paid media specialist, you personally run Google Ads, Meta ads, Google Analytics 4 and reporting.

We are looking for someone who plans and reports in numbers. Every activity in this role, including brand and content, needs a tracked path to a lead and a measurable effect on qualified leads, consultations or retained clients.

Key Responsibilities

• Develop annual, quarterly and monthly marketing plans with targets for qualified leads, cost per qualified lead (CPQL), customer acquisition cost (CAC) and return on ad spend (ROAS)
• Manage the marketing budget and move spend to the channels that convert
• Audit, rebuild and run Google Ads by practice area and language, and manage Meta and other paid channels
• Set up conversion and call tracking so every inquiry carries a lead source and referral source
• Report from lead to revenue by channel, practice area and language
• Work with the COO and intake team to define a qualified lead, set a speed-to-lead standard and win back prospects who had an assessment or consultation but did not retain
• Oversee the website, SEO and GEO, with content and SEO updates in-house and technical work through an external developer
• Lead content, email and referrals: a monthly content and video calendar, email nurture and past-client campaigns, a professional referral partner program, and brand positioning that converts
• Lead and manage the marketing team and contractors through role cards, weekly priorities, 1:1s, scorecards and hiring
• Make sure every ad, page and script goes through attorney review under California and Texas attorney advertising rules

Qualifications

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
• Hands-on Google Ads management, with results you can show in numbers, such as CPQL, CAC or ROAS before and after your changes
• Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager, and reporting from lead to closed client in a CRM
• Strategic thinker: goal oriented, sees the big picture first
• Working knowledge of SEO, GEO, Meta ads, email marketing and content planning
• Advanced English (C1 or higher), spoken and written; you will present to the CEO and write every report in English
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, is preferred
• Lead generation experience for US service businesses is preferred
• Experience with Lawmatics, GoHighLevel or Salesforce, call tracking tools such as CallRail, Dialpad, Monday.com or Box is a plus
• Bachelor’s degree in Marketing, Communications or a related field preferred; Google Ads or Google Analytics certification is a plus
• Spanish and/or Mandarin Chinese proficiency is a plus but not required

What to expect

• Hands-on first. You will run campaigns and reporting yourself while you build the team.
• A small team. The team is two video producers (one English, one Chinese for RedNote), a part-time marketing intern, a graphic designer and social media coordinator (being hired), and an external web developer.
• A budget that grows with proof. Paid spend is modest today. It increases only when campaigns hold their CPQL and ROAS targets for at least 4 weeks with reliable tracking.
• Numbers every week. You send a written one-page report every Friday and have a weekly 1:1 with the CEO and COO.
• Clear decision rights. Within the approved budget, you make and log optimization changes yourself.
• A regulated industry. Attorneys review ads, legal content and scripts before they go live.
• Bandwidth. This is your priority, and outside work needs written approval.
• A 3-month probation. There are check-ins at Day 30 and Day 60 and a formal review at Day 90.

What We Offer

• Competitive compensation and performance-based bonuses
• Fully remote with a flexible, results-driven work environment
• Opportunity to build, lead, and grow a high-performing marketing team
• Direct collaboration with firm leadership on business and marketing strategy
• Career growth with a fast-growing U.S. immigration law firm

Working Hours

• Full-time role
• Overlapping 4 hours with U.S. business hours (PST/PDT) is required

Application Process

• Please submit your Resume/CV highlighting marketing experience, leadership experience, and technical skill set
• Portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives
• A description of one campaign you ran: the starting numbers, what you changed, the result, the budget and the timeframe.