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Marketing
Paid Media Specialist
@Pluralsight, LLC
[Hiring] Paid Media Specialist @Pluralsight, LLC
Mar 27, 2025 - Pluralsight, LLC is hiring a remote Paid Media Specialist. 💸 Salary: $65,000 - $80,200 usd. 📍Location: USA.
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Role Description
The Paid Media Specialist is responsible for managing and optimizing paid campaigns to drive brand awareness, engagement, and conversions. This role focuses on executing paid media strategies, ensuring cohesive implementation across all social media and programmatic platforms, and analyzing data for insights and optimizations.
- Plan, execute, and optimize paid media campaigns across platforms such as Meta, LinkedIn, The Trade Desk, and YouTube.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
- Manage budgets and bids for media ad placements across all channels, ensuring efficient use of resources.
- Collaborate with internal teams to refine targeting strategies, creatives, and audience segmentation for improved campaign performance.
- Track, analyze, and report on key media metrics for paid efforts.
- Provide insights and recommendations based on performance data to inform future strategies and optimizations.
- Work closely with internal creative teams/designers and other marketing team members to ensure cohesive execution of media strategies.
- Coordinate with the broader marketing team to align media activities with overall marketing campaigns and objectives.
- Identify and understand target audience segments to tailor media strategies and content.
- Stay updated on the latest media trends, tools, and best practices.
- Implement new tactics and strategies to keep the brand relevant and competitive in the media landscape.
Qualifications
- Strong understanding of social media or programmatic platforms, advertising tools, and analytics.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Requirements
- 2-4 years of experience in paid media management, with a focus on paid social or programmatic campaigns.
- Proven track record of successfully managing paid media campaigns and driving measurable results.
Benefits
- Competitive compensation packages
- Medical coverage
- Unlimited PTO and Summer Fridays
- Wellness reimbursements
- Pluralsight subscription
- Professional development funds
- And more
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$65,000 - $80,200 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
