[Hiring] Paid Media Manager @Silverback Strategies

Role Description

Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work.

The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. You’ll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Measurement, and Creative teams to successfully execute client delivery.

Qualifications

• A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE.
• Previous performance agency experience is a MUST-HAVE!
• Must-have experience managing both Paid Search and Social campaigns (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok).
• Comfortable building rapport and establishing expertise with clients.
• Ability to tie Media wins to measurable impact on clients’ business.
• Experience taking "full ownership" of client(s) in a similar vein.
• Strong data analysis skills, proficient in Excel and/or Google Sheets.
• Adaptability and willingness to lean into feedback.
• Strong project and time management skills.

Requirements

• Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts (3-5 clients).
• Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals.
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok).
• Serve as the lead point of contact for all things Paid Media for your “owned” clients.
• Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices.
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients.
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients.
• Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans.
• Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices.
• Join in creative brainstorming sessions with other members of the Paid Media team.
• Accept feedback and coaching from the Associate Director of Media.

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match