[Hiring] Director, Paid Media @Eyeful Media

Role Description

We are looking for a hands-on Director to manage the paid search, shopping, and/or marketplace programs of one or more of our clients. This person must have strong analytical, critical thinking, and creative capabilities, the desire and ability to excel as a world-class digital marketer and be comfortable working in a rapidly changing and fast-paced environment. Prior experience developing processes, SOPs (standard operating procedures), and partnering with project managers is extremely desirable.

• Own and strategically manage paid search (PPC) programs to drive profitable incremental revenue growth.
• Participate in the leadership or management of other channels such as Paid Social and Amazon ads.
• Develop forward-looking 30-60-90 day account plans for clients.
• Partner with project management to develop new processes and SOPs.
• Present to clients with varying levels of digital acumen, ranging from marketing managers to CEOs.
• Use strong analytical skills to identify important data points and drive business decisions that maximize revenue and minimize cost, including refining bidding strategies.
• Design and perform tests on ad copy, landing pages, and keywords to increase click-through rates, conversion rates, lead quality, and profit margin.
• Analyze and report on campaign performance, including delivering presentations to senior management and clients.
• Write ad copy and research keywords, develop and manage bidding/optimization strategy using various tools including Google Analytics.
• Triage feed issues as required for Google Shopping.
• Develop forecasts/projections as needed.
• Troubleshoot changes in performance.
• Keep current on the latest trends in the search marketing space including Google's Alphas and Betas.

Qualifications

• Track record of high achievement in opportunities requiring critical thinking skills and creativity.
• 6-10+ years prior hands-on SEM experience, with at least 2-3 years in an agency or multiple in-house brand environment preferred.
• Ability to understand and optimize key marketing metrics (ROAS, CPO, CPC, CPL, etc.).
• Experience using audiences, bid modifiers, automated bidding, and scripts.
• Enthusiastic about the search industry and willing to keep up with the latest trends.
• Experience with Domo and attribution modeling a plus.
• Cross-team negotiation skills and superior communications skills.
• Experience using web analytics solutions and advertising software a plus.
• Well organized and able to manage multiple projects simultaneously.
• Advanced Excel skills.
• Experience building Google Slides / Powerpoint presentations and presenting to executives is a plus.
• Bachelors Degree.

Company Description

Eyeful Media is a fast-growing digital ad agency & consulting firm specializing in helping mid-sized companies increase their online revenue or leads and improve their digital presence. We recently ranked #542 on the Inc. 5000 list of the fastest-growing private companies in the US, and ranked #12 in Dallas. Our growth has come nearly exclusively from client referrals.

This is a full-time remote position. Candidates must be located in the USA.

Our website is https://www.eyefulmedia.com - take a look for more information.