[Hiring] Director, Paid Media Services @EverService Holdings

Role Description

We're hiring a Head of Paid Media to own, manage, and grow iLawyer's Paid Media department. You'll be accountable for year-over-year revenue growth, the products the department sells, and the team that delivers them.

Today our program is built on demand capture:

• Google Paid Search
• Local Services Ads (LSA)
• Programmatic/DSP
• Paid social at an early stage

Your mandate is to take it full funnel, which includes:

• Scaling Paid Social across Meta and TikTok
• Expanding programmatic into CTV/streaming, streaming audio, and digital OOH
• Building demand generation with video creative at the center

You don't need to be the best hands-on buyer in every channel; you need to know what great looks like, hire the specialists who deliver it, and turn each channel into a product that grows. You'll step in hands-on when and where it's needed.

What Success Looks Like:

• iLawyer's Paid Media department is growing revenue year over year
• Selling a full-funnel lineup across Search, LSA, Programmatic, and Paid Social
• Running on a team built to scale without you in every account

Qualifications

• 10+ years of paid media experience with 7+ years in a senior leadership or department-head capacity in a fast-paced agency environment or in-house setting
• Proven record of owning and growing a department or practice's revenue year over year
• Demonstrated experience in high-consideration, lead-generation verticals
• Proven mastery across Google Ads (Search and LSA), plus strong working knowledge of programmatic and paid social channels
• Expert-level mastery of multi-touch customer journeys, lead intake workflows, and conversion rate optimization specifically tailored for high-consideration, consultative services
• Strong background in managing revenue growth, scope creation, margin health, and packaging service deliverables
• Experience building and scaling teams of managers and specialists
• Demonstrated success conceptualizing and scaling video-centric programs, with a proven track record of bringing net-new advertising channels from concept to market

Requirements

• Media buying and marketing experience for law firms, within an agency or in-house
• Experience buying CTV/streaming and digital OOH through DSPs
• Familiarity with legal intake and tracking tools (e.g., CallRail, Lead Docket, Litify, Clio Grow)
• Working knowledge of attorney advertising rules and state bar guidelines
• A track record of speaking or publishing on marketing and advertising

Benefits

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones