[Hiring] Paid Media Team Lead @30 Lines

Role Description

Lead the team.

• Assign, prioritize and review the work of our PPC specialists as dated Asana tasks.
• Set deadlines and capacity, coach and train, and run weekly team check-ins.

Run onboarding.

• Own every new account and property launch: ad briefs, account setup and advertiser verification, campaign builds and negatives, QA and launch.

Keep live accounts healthy.

• Own triage of daily conversion alerts and weekly account alerts so every issue is fixed or escalated.
• Ongoing keyword, search term, match type, location and asset optimization.

Protect client budgets.

• Run the monthly budget cycle (daily pacing, mid-month review, underspend reconciliation and month-end changes) so spend stays accurate to contract.

Own quality and compliance.

• Review builds and changes before they go live.
• Own ad policy, verification and appeals, Fair Housing wording and FTC pricing rules, escalating to Google when needed.

Keep tracking accurate.

• Partner with our analytics team on conversion actions, UTMs, final URLs and call tracking so every lead is counted.

Drive paid media strategy.

• Decide what our paid search, paid social, video and Performance Max services include and what we improve next.
• Turn repeat work into templates, automation and documentation that let the service scale.

Prove results.

• Report on cost per lead, lead quality, tours and leases.
• Give account managers clear answers on budgets and campaign asks.

Roll up your sleeves.

• Step into hands-on work as overflow, about 20% of your time at most: builds in live accounts, ad copy and asset updates, and support ticket fixes.

Protect client data.

• Keep least-privilege access to client ad platforms and analytics properties for yourself and the team.
• Complete assigned SOC 2 tasks.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 1 to 3 years of hands-on Google Ads experience (Search and Performance Max), including conversion tracking and budget pacing.
• Experience leading PPC projects or directing the work of other team members.
• Managing many accounts or locations at once, not a single account.
• Knowledge of Fair Housing advertising requirements, required within 90 days of hire.

Requirements

• Multifamily, property management or real estate marketing experience.
• Agency or multi-client experience.
• Meta Ads and Microsoft Ads.
• GA4, Google Tag Manager and call tracking tools such as WhatConverts.
• Google Ads policy appeals and advertiser verification.
• Google Ads manager account structure, scripts and automated alerts.
• AI tools for pacing, anomaly detection and reporting.
• Leading remote or contractor teams across time zones.
• Asana or a similar project management tool.
• SOC 2 or a similar compliance program.

Benefits

• Medical, dental and vision coverage, including an HSA-eligible high-deductible option.
• Employer-paid life, AD&D and short-term disability.
• No-cost telehealth and care advocacy for you and your family.
• Employee assistance program plus wellness and cost-savings rewards.
• 401(k) with company match, eligible after three months.
• Paid time off, company holidays and paid sick time.
• Parental, family, bereavement and military leave.
• Fully remote in eligible states, with real flexibility in how you structure your day.
• Room to grow: we promote from within and back it with real ownership.