[Hiring] Paid Media Manager @Burton

Role Description

The Paid Media Manager is an integral part of our Digital Marketing team. They drive awareness, consideration, and conversion for our DTC business with a primary focus on execution and optimization of full-funnel paid media campaigns across Paid Social, Display, and Paid Search, as well as responsibility for supporting our Affiliate program.

The ideal candidate will have strong, hands-on experience in brand-building and data-driven performance marketing. This role is responsible for developing and executing full-funnel marketing strategies that enhance customer lifetime value (LTV), drive new customers, and create meaningful customer connections.

This position ideally sits in our Burlington, Vermont HQ offices; however, we are open to considering strong remote candidates.

What You Get to Do

• Develop and execute targeted campaigns across paid social, display, paid search, Shopping, PMAX, CTV, and affiliate channels to drive awareness, consideration, and conversion.
• Manage media agencies and affiliate partners to maximize campaign efficiency, audience reach, and ROAS.
• Implement segmentation and personalization strategies to optimize performance.
• Analyze customer data to identify opportunities for targeting and campaign performance improvements.
• Partner with creative teams to develop compelling messaging and design.
• Continuously test and optimize ad creative, ad types, copy, and targeting segments.
• Work closely with analytics to measure customer churn, repeat purchase rates, and LTV.
• Identify and implement strategies to increase customer acquisition through paid digital channels.
• Monitor and report on campaign performance using internal and external analytics tools and provide actionable insights for improvement.
• Collaborate closely with the Marketing teams to ensure paid content and influencer activations align with Burton’s tone, values, and seasonal priorities.
• Work with the global team to localize assets and strategies, while advocating for the needs of the North American market.
• Support budget management, invoicing, and monthly performance reporting to ensure fiscal and operational discipline.
• Track and analyze campaign performance, using data to make recommendations for continuous improvement.
• Report on key KPIs, including, but not limited to, ROAS, CPC, CPM, Impression Share, Conversion Rates, and Revenue.
• Leverage A/B testing and data insights to refine strategies and improve effectiveness.

Qualifications

• 3–5+ years of hands-on experience in digital media planning and execution of paid media; influencer marketing is a strong plus.
• Proven track record of managing campaigns that drive measurable performance (e.g., reach, engagement, traffic, ROAS).
• Experience in working with or collaborating with external agencies and media partners.
• Strong understanding of digital KPIs, customer journeys, and campaign attribution models.
• A proactive and collaborative team player with strong communication skills and attention to detail.
• A passion for bringing compelling, engaging stories to life through digital marketing.

Requirements

• Proficiency in digital marketing platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager, etc.)
• Proficiency in using analytics and reporting tools (e.g., GA4, Looker Studio).
• Ability to collaborate cross-functionally with creative, analytics, performance marketing, and paid media teams.
• Excellent project management skills, with the ability to execute and optimize multiple campaigns simultaneously and without error.
• Advanced communication skills that allow you to convey information clearly and effectively, both verbally and in writing.
• Adjusts to changing priorities, new challenges, and evolving work environments.
• High level of attention to detail ensuring accuracy and thoroughness in work to maintain high-quality standards.
• Customer obsession and focus, understanding and optimization with the customer at the heart of all decisions.
• Proactive and can complete tasks without constant supervision.

How Your Success Will Be Measured

• Success will be measured through key digital marketing KPIs including but not limited to ROAS, CPC, CPM, Impression Share, Conversion Rates, CTR, CAC, and Revenue.
• Overall success in the role day-to-day as well as collaboration with e-commerce, the wider digital marketing team, and brand marketing.
• Regular performance reviews and stakeholder feedback will gauge effectiveness.

Travel

• The position may require minimal travel.

Work/Physical Environment

• This position is in a typical, stationary office setting. Over 80% of the day will be spent sitting in 1 location.

Commitments

• Full-time, Salaried

Work Location

• Eligibility: Burton Snowboards is currently able to hire for this position in the following states: California, Colorado, Connecticut, Washington D.C., Florida, Idaho, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Utah, Vermont, Washington, West Virginia, and Wisconsin.
• Candidates MUST reside in one of these locations at the time of hire.