[Hiring] Paid Media and Creative Specialist @Hunt St

Role Description

Paid Media & Creative Performance Specialist to develop our seasonal performance strategy and execute the tactical initiatives required to deliver against clearly defined commercial targets, for our premium merino wool outdoor apparel brand across Australia and North America (US & Canada).

You'll take creative assets from our content team — photography, video, campaign collateral — and turn them into strong, well-optimised ads across Meta and Google.

You'll work day-to-day with our eCommerce and Marketing Manager to keep paid media aligned with inventory, seasonal campaigns, product launches and key moments of the company’s calendar — across both AU and North America.

Key Responsibilities

• PAID MEDIA MANAGEMENT
  • Manage and optimize paid advertising campaigns across Meta, Google and other relevant channels across AU and North America.
  • Optimise campaigns against both ROAS and MER (Marketing Efficiency Ratio), keeping an eye on overall marketing efficiency rather than platform metrics alone.
  • Own the paid media budget end-to-end — allocating spend across regions and channels, using profitability signals such as margin and inventory position to guide decisions, and defending those decisions with data.
  • Own the full-funnel paid architecture — from prospecting through to retargeting.
  • Identify opportunities to scale winning campaigns while reducing acquisition costs, and build a strong retargeting strategy that grows customer lifetime value.
  • Keep a proactive eye on competitor activity and market trends, feeding that intelligence back into strategy.
  • Stay ahead of platform updates and emerging paid media best practice, including AI-driven optimisation tools, and continually test new approaches to improve performance.
• CREATIVE PERFORMANCE, STRATEGY & ASSET SUPPORT
  • Take creative assets from our content and design team and turn them into the best-performing ads across Meta and Google.
  • Analyse ad creative performance to identify winning hooks, messaging, offers and formats, and feed those insights back into the creative process.
  • Prepare clear, actionable creative briefs for designers, videographers and UGC creators based on performance data and upcoming campaign needs.
  • Hands-on graphic design capability is highly valued — able to adapt, resize, and refresh creative assets for different placements and tests.
  • Build a repeatable creative testing framework that drives ongoing performance improvement across all markets.
• CAMPAIGN & SEASONAL ALIGNMENT
  • Work day-to-day with the Marketing & eCommerce Manager team to align paid media with inventory levels, website changes, product launches and key strategic moments through the season.
  • Build season-specific strategies for each region, adjusting spend and targeting accordingly.
  • Support major sales events, promotional periods and new product launches with campaigns planned ahead of key dates.
• CUSTOMER SEGMENTATION, RETARGETING
  • Build distinct paid and retargeting strategies for new customers versus repeat/existing customers.
  • Design retargeting strategies that build customer lifetime value, not just short-term conversion.
  • Work within Klaviyo to help segment our customer base and build flows targeting specific groups.
  • Use segmentation and first-party data to inform audience strategy across Meta and Google.
• REPORTING & ANALYSIS
  • Produce fortnightly reporting on campaign performance, covering ROAS, MER, CAC, CPA, CTR, CPC and conversion rate.
  • Identify audience segments, customer behaviours and purchasing trends across AU and North America.
  • Monitor attribution and conversion data using GA4 and other analytics platforms.
  • Provide clear, actionable recommendations to improve overall marketing performance.
• ECOMMERCE GROWTH & CONVERSION OPTIMISATION
  • Work closely with the eCommerce Manager to improve conversion rates across landing pages and product campaigns.
  • Support new product launches, seasonal campaigns and promotional activity with a joined-up view of site, inventory and paid media.
  • Contribute ideas that improve the customer journey from first click through to purchase and beyond.

Qualifications

• 5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands.
• Strong experience with Meta Ads Manager and Google Ads, including Meta's AI/Advantage+ optimisation tools.
• Working knowledge of Klaviyo, including audience segmentation and flow building.
• Experience with Shopify and Google Analytics 4 (GA4).
• Understanding of Marketing Efficiency Ratio (MER), alongside standard ROAS/CPA metrics.
• Graphic design skills (e.g. Canva, Photoshop, or similar).
• Experience analysing creative performance and translating it into clear creative recommendations and briefs.
• Excellent written and verbal English communication skills.
• Strong analytical and problem-solving abilities.

Highly Regarded

• UGC creator management experience.
• Conversion Rate Optimisation (CRO) experience.
• Confident use of AI tools such as ChatGPT, Claude or MetaAI in day-to-day workflow.
• Experience with fashion, lifestyle, sporting goods or outdoor retail brands.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. Successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).