[Hiring] Organic Marketing Specialist @MoneySmart Group

Role Description

We're looking for an SEO & GEO Specialist to own MoneySmart's organic search and generative engine visibility in Hong Kong. This is a hands-on, high-ownership role. You will be responsible for ensuring MoneySmart ranks and is cited as a trusted authority across both traditional search engines and AI-powered discovery surfaces.

Organic search is a core growth channel for MoneySmart, and this role sits at the centre of that. You will work across:

• Technical SEO
• On-page optimisation
• Content strategy
• GEO/AEO

You will also partner closely with Compliance and Legal to ensure all optimised content meets the regulatory standards required in financial services, without compromising competitive performance.

You will report into the Acquisition Marketing Lead and work closely with the Content, Product, and Engineering teams.

We want someone who is genuinely excited by this — not just executing a checklist, but building something.

Responsibilities

• Execute on-page and technical SEO improvements across MoneySmart Hong Kong — metadata, internal linking, content, and page optimisation.
• Support the delivery of MoneySmart's Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) approach in HK.
• Partner with the content writers to help produce intent-mapped content — educational articles, product landing pages, and comparison guides.
• Run regular technical site checks and help identify and resolve issues across crawlability, indexation, Core Web Vitals, schema markup, and multilingual infrastructure (hreflang).
• Track and report on organic performance across traditional search and AI surfaces.
• Help ensure optimised content meets MAS and HKMA regulatory standards.
• Write clear, actionable tickets for Product and Engineering teams and follow them through to delivery.
• Conduct keyword, competitor, and SERP research to surface organic opportunities across MoneySmart's product categories in Hong Kong.
• Contribute to a consistent regional approach by sharing learnings and aligning on standards with the Singapore SEO function.

Qualifications

• At least 2 years of hands-on experience in SEO or digital marketing, with a proven track record of success.
• A solid technical SEO foundation — comfortable with metadata, schema markup, on-page optimisation, crawl basics, Core Web Vitals, and hreflang.
• Genuine curiosity about GEO and AEO.
• Hands-on familiarity with SEO tooling such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4.
• Good content instincts — an understanding of how to shape high-intent financial content.
• An analytical mindset, with the ability to turn data into clear, actionable next steps.
• Comfortable working in a cross-functional environment with Product, Engineering, Content, and Compliance stakeholders.
• Excellent written and verbal communication skills in English. Cantonese and/or Mandarin proficiency is a strong advantage.
• Experience in fintech, banking, or a regulated financial environment is a plus.
• A results orientation — you want to know if your work actually moved the needle.

Requirements

• Organic improvements are executed accurately and on time.
• MoneySmart's visibility and citation share within AI-driven search surfaces in Hong Kong strengthen over time.
• Technical SEO health improves measurably.
• Performance is tracked and reported clearly across both traditional search and AI surfaces.
• Optimised content meets regulatory standards without trading off competitive performance.

MoneySmart Culture Values & Tenets

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Step up and own it
• Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information in your job application to assist us in ensuring that the interview process is devoid of bias.