[Hiring] Meta PPC Specialist @24 Hours Group

Role Description

This is a remote position. We are looking for an experienced Meta PPC Specialist with proven, hands-on experience generating leads for U.S.-based home service businesses. This is not a general Meta Ads position. Direct experience managing Meta advertising campaigns for U.S. home service companies is a strict requirement for this role.

• Strong understanding of the U.S. home services market.
• Build, optimize, and scale Meta campaigns that generate qualified leads at target CPLs.
• Experience working in an agency environment managing multiple client accounts is highly preferred.
• Own campaigns end-to-end, combining data-driven performance analysis with strong creative strategy.
• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.
• Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives.
• Manage and optimize campaigns for home service companies such as HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home-based services.
• Analyze key performance metrics including CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.
• Optimize campaigns based on lead volume and lead quality.
• Work with CRM and sales teams to identify effective Meta campaigns, audiences, creatives, and offers.
• Design and execute structured A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures.
• Brief and collaborate with creative teams on high-performing hooks, angles, offers, video concepts, images, copy, and calls to action.
• Manage significant advertising budgets and confidently scale winning campaigns while maintaining target CPL and lead quality.
• Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.
• Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed strategies for growth.
• Prepare clear and actionable performance reports for clients and/or internal stakeholders.
• Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid-social strategies.

Qualifications

• 4+ years of hands-on experience managing Meta Ads campaigns.
• Proven experience generating leads for U.S.-based businesses.
• Direct and demonstrable experience managing Meta Ads for U.S.-based home service companies — REQUIRED.
• Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling.
• Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency.
• Must be able to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on.
• Must be able to provide 2–5 examples of Meta ad creatives (video and/or image) from U.S. home service campaigns.
• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.
• Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement.
• Experience with Meta Lead Ads and Instant Forms.
• Experience working with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
• Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices.
• Meta Blueprint Certification is required.
• Proficient in Excel or Google Sheets for campaign reporting and analysis.
• Excellent written and verbal English communication skills.

Requirements

• Applicants MUST have proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses.
• This requirement is mandatory and non-negotiable.
• Applicants without direct experience running Meta campaigns for U.S. home service businesses will not be considered, even if they have extensive general Meta Ads, ecommerce, or other digital marketing experience.
• Qualified home service experience may include campaigns for: HVAC, Plumbing, Roofing, Home Improvement & etc.

Benefits

• Full-time remote position.
• Must be comfortable working Pacific Standard Time (PST) business hours.
• Starting rate: USD $4.00 per hour.
• Must have a reliable computer/laptop, stable high-speed internet connection, noise-free workspace, and backup internet/power solution to ensure uninterrupted productivity.

Required for Application

• To be considered, applicants MUST provide all of the following:
• Updated resume/CV with shareable links to relevant Meta ad creative samples.
• Brief summary of your experience managing Meta Ads for U.S.-based home service businesses, including:
• Home service industries worked with
• Approximate duration of experience
• Your role and responsibilities
• Campaign objectives
• Typical or notable CPL/lead-generation results, where shareable
• 2–5 examples of Meta ad creatives (videos and/or images) from U.S. home service campaigns that you personally worked on.
• Shareable links to the creative examples must be included directly in your resume/CV for easy review.
• Applicants must have permission to share submitted materials. Remove confidential, proprietary, or personally identifiable client information where necessary.