[Hiring] Media & Marketing Manager @Somewhere

Role Description

The Media & Marketing Manager will be responsible for developing, managing, and executing the organization's digital media and marketing strategy across multiple platforms. This individual will oversee content creation, social media management, website optimization, graphic and video production, and marketing campaigns while collaborating closely with leadership to ensure all communications align with the organization's mission and brand standards.

The ideal candidate is a proactive marketer with strong creative instincts, exceptional organizational skills, and experience managing multiple digital projects simultaneously.

Key Responsibilities

• Digital Marketing & Brand Management
  • Develop and execute digital marketing strategies that increase brand awareness and audience engagement
  • Manage the organization's online presence across multiple digital platforms
  • Ensure consistent branding, messaging, and visual identity across all communications
  • Identify opportunities to improve digital reach through SEO, social media, and content marketing initiatives
  • Monitor marketing performance and recommend improvements based on analytics and engagement metrics
• Social Media Management
  • Manage and maintain all social media platforms, including:
    • Facebook
    • Instagram
    • YouTube
    • TikTok
    • LinkedIn
    • X (Twitter)
    • Tumblr
  • Create and publish daily content during peak engagement periods
  • Schedule posts and maintain a consistent content calendar
  • Monitor audience engagement and respond appropriately when needed
  • Analyze social media performance and identify opportunities for growth
  • Repurpose content into engaging short-form videos and graphics
• Content Creation & Creative Production
  • Design graphics, promotional materials, and digital assets for events and ongoing initiatives
  • Edit and produce video content for social media, web, and digital campaigns
  • Review and organize recorded footage into engaging highlight clips
  • Coordinate creative projects and communicate project status with internal stakeholders
  • Maintain organized creative asset libraries and project tracking systems
• Website & Mobile App Management
  • Update website content and optimize pages for SEO
  • Manage metadata, keywords, page titles, and overall website performance
  • Update and maintain the organization's mobile application as needed
  • Ensure digital platforms remain current, accurate, and user-friendly
• Marketing Operations
  • Maintain project lists and track creative deliverables from concept through completion
  • Coordinate marketing initiatives and production timelines
  • Audit digital assets regularly to ensure accuracy and brand consistency
  • Maintain marketing documentation and creative workflows
  • Support special projects and organizational events as assigned
• Administrative Support
  • Manage marketing-related email communications
  • Maintain organized digital files and documentation
  • Coordinate with leadership regarding project priorities and deadlines
  • Assist with preparation for events, presentations, and organizational initiatives
  • Handle confidential information with professionalism and discretion

Qualifications

• 2–5 years of experience in Digital Marketing, Social Media Management, Content Creation, or a related field
• Experience managing multiple social media platforms for an organization or brand
• Strong graphic design and video editing skills
• Experience developing and executing content calendars
• Understanding of SEO best practices and website content management
• Excellent written and verbal English communication skills
• Strong organizational and project management abilities
• Ability to manage multiple deadlines in a fast-paced environment
• Detail-oriented with excellent follow-through
• Professional, dependable, and proactive work ethic

Preferred Qualifications

• Experience managing websites and mobile applications
• Experience creating marketing campaigns for mission-driven or nonprofit organizations
• Familiarity with livestream or video distribution platforms
• Experience using content management systems (CMS)
• Knowledge of branding and digital storytelling
• Experience with analytics and performance reporting
• Background in photography or videography
• Familiarity with AI-powered content creation tools

Technology & Tools

• Experience with the following is preferred:
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
  • Canva
  • Social media scheduling platforms
  • YouTube Studio
  • Google Analytics
  • Website CMS platforms
  • GoodBarber (or similar mobile app management platforms)
  • Microsoft Office Suite
  • Google Workspace
  • SEO tools
  • AI tools such as ChatGPT or Claude

Role Details

• Fully remote position
• Full-time
• Monday–Friday
• 9:00 AM–5:00 PM EST
• 2–5 years of experience required
• Occasional flexibility may be required to support special events and content production

What This Role Offers

• Opportunity to lead digital marketing and media initiatives for a growing organization
• Creative ownership over branding, social media, and content strategy
• Collaborative environment working closely with executive leadership
• Opportunity to influence audience growth through innovative digital marketing
• Diverse responsibilities spanning marketing, media production, and communications
• Long-term opportunity to expand and modernize the organization's digital presence

Ideal Candidate Profile

• Creative marketer who enjoys building engaging digital experiences
• Strong storyteller with excellent written and visual communication skills
• Highly organized professional who thrives managing multiple projects simultaneously
• Self-starter who takes ownership of projects from concept to completion
• Detail-oriented individual committed to producing high-quality work
• Collaborative team player who communicates proactively with stakeholders
• Analytical thinker who uses performance data to improve marketing outcomes
• Passionate about leveraging digital media to grow audience engagement and brand awareness

Success Metrics

• Growth in social media engagement and audience reach
• Consistent execution of the content calendar
• Timely completion of marketing and creative projects
• Improved website performance and SEO visibility
• Accuracy and quality of digital assets and communications
• Increased engagement across digital platforms
• Successful coordination of marketing initiatives and organizational campaigns
• Overall contribution to brand awareness, audience growth, and digital engagement