Role Description
The Marketing Support Specialist plays a crucial role in supporting the marketing team with various tasks related to campaign management, content creation, market research, and analytics. This position is responsible for ensuring smooth day-to-day operations of the marketing department, executing marketing strategies, and contributing to the overall growth and success of the company’s marketing efforts. The ideal candidate will have a keen eye for detail, strong communication skills, and a passion for marketing and data-driven decision-making.
Key Responsibilities
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Assist in the planning, execution, and tracking of marketing campaigns, including email, social media, and digital advertising.
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Collaborate with the marketing team to create engaging content, including blog posts, social media updates, newsletters, and marketing collateral.
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Support market research initiatives by collecting and analyzing data on market trends, competitors, and customer preferences.
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Manage the marketing calendar, coordinating content and campaign schedules to ensure timely execution.
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Monitor and report on key performance metrics, providing insights and recommendations for optimization.
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Assist with the maintenance and updating of the company’s website, ensuring content is current and aligned with marketing goals.
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Coordinate with external vendors and agencies for design, printing, and other marketing services as needed.
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Provide administrative support to the marketing team, including managing marketing assets, organizing files, and handling logistics for events and webinars.
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Help maintain the company's CRM database, ensuring contact information and segmentation are up-to-date and accurate.
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Perform other duties as assigned to support the marketing team’s overall objectives.
Qualifications
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Professional Marketing Experience: Demonstrated experience executing marketing activities for a business, organization, or clients, including managing deliverables, campaigns, or marketing projects.
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Social Media Management: Hands-on experience creating, scheduling, and managing business content across platforms such as LinkedIn, Facebook, and Instagram, including understanding engagement strategies and platform-specific best practices.
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Content Creation and Design: Ability to develop professional marketing materials, social media graphics, written content, and promotional assets using tools such as Canva or Adobe Creative Cloud.
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Email Marketing: Experience creating, managing, or supporting email marketing campaigns using platforms such as Mailchimp, HubSpot, Constant Contact, or comparable tools.
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Marketing Analytics: Ability to interpret basic marketing metrics, including engagement, reach, click-through rates, and campaign performance, and use those insights to recommend improvements.
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Marketing Tools and Technology: Demonstrated proficiency with digital marketing tools, content scheduling platforms, CRM systems, or marketing automation software.
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Campaign Execution and Organization: Experience managing marketing calendars, coordinating campaigns, meeting deadlines, maintaining brand consistency, and executing established marketing strategies independently.
Requirements
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Must reside within the United States and be eligible to work in the United States.
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Be available 20+ hours a week between 8 AM - 5 PM (applicant's local time).
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Have reliable internet service and a personal desktop/laptop computer with a webcam and microphone.
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Understand this is a part-time, fully remote, 1099 Independent Contractor opportunity.
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Align with company values of Authentic Connection, Selfless Service, and Intentional Growth.
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Willing to invest in building relationships and creating community with team members.
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Willing to commit to and participate in VAUSA® Success Coaching weekly.
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Provide strong references.
Benefits
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$20 hourly depending on position and level of experience, 1099.