[Hiring] Marketing Events Specialist @Committee for Children

Role Description

Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Marketing Events Specialist. We're a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Marketing Events Specialist at CFC, you'll lead the strategy and execution of in-person and virtual events that build brand awareness, connect with educators, administrators, and community partners, and support Sales pipeline goals. This role manages all aspects of event planning and promotion—collaborating across Marketing, Field, and Sales teams to deliver high-impact experiences that strengthen engagement and align with organizational objectives.

• Event & Conference Strategy
  • Lead the marketing strategy for in-person conferences, trade shows, regional events, and virtual webinars.
  • Collaborate with Education Partnerships and Field Marketing to identify high-impact in-person and virtual events aligned with target audiences and pipeline goals.
  • Develop pre-event promotion plans, including email invitations, social media posts, and sales enablement materials, for both in-person and virtual events.
  • Collaborate on post-event content repurposing (e.g., blog posts, testimonials, sales enablement resources) to extend reach and engagement from virtual events.
  • Coordinate booth experience, signage, collateral, and speaking engagements to maximize brand visibility and engagement at in-person events.
  • Support onsite engagement tactics such as interactive demos, giveaways, and lead capture tools at in-person events.
  • Partner with internal SMEs, Product Marketing, and Policy & Advocacy to develop compelling topics and speaker lineups for virtual and/or in-person events.
  • Drive registration for virtual events through targeted outreach, partner promotion, and internal amplification.
  • Ensure a seamless attendee experience for virtual events through platform setup, moderation, and follow-up communications.
  • Manage post-event follow-up campaigns in partnership with Education Partnerships to nurture interest and drive conversions for both in-person and virtual events.
• Cross-Functional Collaboration
  • Work closely with Field Marketing to ensure messaging aligns with product positioning and audience needs.
  • Partner with Education Partnerships to align event goals with pipeline targets, provide talking points, and support pre- and post-event outreach.
  • Collaborate with Field Marketing team to ensure consistent execution and brand experience across all touchpoints.
  • Provide campaign briefs, promotional assets, and performance insights to internal stakeholders.
  • Facilitate feedback loops to continuously improve event strategy and cross-team coordination.
• Supporting Demand Generation Tactics
  • Develop and manage speaker and thought leadership programs to elevate brand credibility at events.
  • Manage award submissions: Vet potential awards that is a good fit for Second Step Programs, create marketing copy and gathering other required elements for the submission, follow-up on submissions and communicate status to stakeholders, prepare announcement campaigns if granted an award.
  • Coordinate with CS&S teams to feature customer voices in webinars and panels.
  • Leverage partnerships and co-marketing opportunities to expand reach and drive attendance.
  • Collaborate with Field Marketing and Education Partnerships to amplify event messaging and engagement.
• Additional Essential Job Functions
  • Project management: Shares updates on marketing activities, milestones, potential delays, and other relevant information with key stakeholders.
  • Data-informed decision-making: Collects, synthesizes, and interprets data from internal and external sources to tell the story, understand how messaging is resonating with audiences, and better navigate the SEL media landscape or internal communication needs.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in demand generation, event marketing, or related roles, preferably within edtech or K-12 education.
• Demonstrated success managing both in-person and digital events that drive pipeline impact.
• Strong project management skills with the ability to effectively collaborate across teams and departments.
• Excellent written and verbal communication skills, with a keen eye for detail and audience engagement.
• Proficiency with webinar and virtual event platforms (e.g. Zoom, ON24, or similar)
• Ability to analyze event performance metrics and apply insights to improve future events

Requirements

• Up to 25% travel required to support in-person events and conferences, including occasional visits to the Seattle office (typically 1–4 times per year).

Benefits

• We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent's medical and dental premiums
• Retirement plan + company match up to 3%
• A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
• 16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
• Other benefits include: HSA or FSA account, parental leave, sabbatical leave, employee assistance program, growth and development opportunities, disability and life insurance.