[Hiring] Marketing Specialist @Veroa.ai

Role Description

As a Marketing Specialist, you will drive key initiatives, solve complex challenges, and collaborate closely with cross-functional teams to help our clients scale and succeed.

• Creator and influencer management (top priority): source, vet, and reach out to creators on TikTok and Instagram, manage gifting and seeding, negotiate rates, send briefs, track deliverables, and keep usage rights and content organized.
• Social media management: plan and publish content calendars across TikTok, Instagram, Facebook, X, and Snapchat, engage with comments and DMs, and spot trends early.
• Content creation, especially video editing: cut short-form videos, UGC, and ads into platform-native formats with hooks, captions, and multiple variations for testing, using CapCut, Premiere Pro, or similar tools.
• Turn creator and customer content into ad-ready assets, and keep an organized creative library of hooks, raw footage, and winning ads.
• Paid ads support: launch and manage Meta and TikTok ad campaigns, run structured creative tests, monitor performance daily, and flag what to scale or cut.
• Report weekly to the Head of Growth on creator, social, and paid performance, including spend, ROAS, CAC, engagement, and top-performing content.
• Ensure creator posts and ads follow FTC disclosure rules and the brand's guidelines on product claims.

Qualifications

• 2+ years of marketing experience at a DTC e-commerce or consumer brand, or at an agency supporting them.
• Proven creator and influencer management: outreach, negotiation, seeding programs, and relationship building at volume.
• Strong short-form video editing skills (CapCut, Premiere Pro, or similar), with a portfolio of TikTok, Reels, or ad edits.
• Hands-on experience running Meta Ads Manager and/or TikTok Ads, including creative testing and reading performance metrics.
• Native understanding of TikTok and Instagram culture: what makes a hook, a trend, or a creator a fit.
• Organized, proactive, and comfortable working directly with a US-based Head of Growth across time zones.

Requirements

• Certifications: Meta Blueprint, TikTok Academy, or Google Ads certifications.
• Familiarity with Shopify, email and SMS marketing in Klaviyo or Postscript, creator platforms such as Aspire, GRIN, or Billo, and design tools such as Canva or Figma.
• Background in beverage, functional drinks, non-alcoholic or wellness CPG brands, including the rules around wellness claims.

Benefits

• High visibility, fast-paced learning, and ownership over real client outcomes.
• Embrace modern technology, AI workflows, and smart automation internally and externally.
• Work with a team that values output, creative problem-solving, and work-life harmony.

Equal Opportunity & Diversity

At Veroa, we celebrate diversity and are committed to creating an inclusive, supportive environment for all team members. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Bring your authentic self, we can’t wait to meet you!

A Quick Note for Applicants

Thank you so much for taking the time to apply and share your story with us. Because of the high volume of applications we receive, we are only able to reach out directly to shortlisted candidates. However, please know that we review every application with care and genuinely appreciate your interest in joining our team. Keep shining, and we wish you all the best in your career journey!