[Hiring] Marketing Specialist @Ascension Business Solutions LLC

Role Description

The Marketing Specialist is responsible for the execution, distribution, and performance of ABS marketing campaigns that support demand generation, qualified lead growth, lead nurturing, and revenue contribution. The role turns approved marketing strategies and campaign plans into measurable marketing activities across paid and organic channels. This includes:

• Campaign execution
• Lead generation
• Paid advertising
• GoHighLevel management
• Marketing channel distribution
• Webinar promotion
• Performance tracking
• Coordination with Sales and BDC

The Marketing Specialist works closely with the Marketing Manager, Digital Creative Specialist, Social Media & Brand Strategist, Sales, and BDC to ensure campaigns are executed effectively and continuously optimized based on performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 1–3 years of experience in digital marketing, lead generation, campaign execution, marketing operations, or a related role.
• Hands-on experience with Meta/Facebook Ads and Instagram advertising.
• Experience with GoHighLevel or similar CRM/marketing automation platforms.
• Experience in lead generation and demand generation, preferably in a B2B or service-based environment.
• Working knowledge of marketing funnels, lead nurturing, and conversion tracking.
• Familiarity with Google Business Profile, SEO, and Google Analytics/GA4.
• Experience with LinkedIn advertising is an advantage.
• Experience supporting webinars, events, email campaigns, or other lead-generation initiatives.
• Basic graphic design and video editing skills using Canva, CapCut, Adobe, or similar tools.
• Comfortable using AI tools for research, content development, automation, analysis, and productivity.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple campaigns, platforms, and deadlines simultaneously.
• Highly proactive, detail-oriented, adaptable, and willing to continuously learn new marketing tools and technologies.

Requirements

• Execute marketing campaigns based on approved strategies, priorities, and timelines.
• Coordinate campaign requirements, assets, timelines, and deliverables.
• Ensure campaigns are launched accurately, on schedule, and properly documented.
• Monitor campaign execution and resolve operational issues promptly.
• Generate qualified leads through organic and paid marketing activities.
• Support monthly lead and MQL targets.
• Monitor lead quality and identify opportunities to improve lead generation.
• Manage Meta/Facebook and Instagram advertising campaigns.
• Support LinkedIn advertising when needed.
• Monitor CPL, reach, engagement, clicks, conversions, and overall campaign performance.
• Optimize targeting, budgets, placements, and campaign execution based on results.
• Manage day-to-day marketing activities within GoHighLevel (GHL).
• Capture, organize, and track leads throughout the marketing funnel.
• Support lead nurturing campaigns, workflows, and automation.
• Manage the operational distribution of approved campaigns and content across various channels.
• Coordinate the promotion and marketing execution of webinars, events, and special campaigns.
• Monitor campaign performance and conversion results.
• Ensure qualified leads are properly captured and handed over to Sales/BDC.
• Use marketing, analytics, CRM, automation, and creative tools required for campaign execution.

Benefits

• Competitive compensation aligned with leadership role scope and experience.
• Paid training and structured onboarding.
• Fully remote work setup, including company-issued laptop and noise-canceling headset.
• HMO health coverage (subject to eligibility guidelines).
• Paid Time Off (PTO).
• Performance-based annual salary increases.
• Additional bonuses are available after 6 months of tenure.