[Hiring] Marketing Specialist @Scopic

Role Description

Are you a growth-focused digital marketer with strong PPC expertise and the ability to identify, test, and scale opportunities across multiple marketing channels? If you’re analytical, adaptable, and thrive in a dynamic remote environment, we’d love to hear from you!

This is a full-time remote position. Apply only if you’re excited by the idea of collaborating virtually with colleagues and clients worldwide.

What your day-to-day will look like:

• Independently plan, launch, manage, and optimize PPC campaigns across Google Ads, paid social, display, and remarketing.
• Analyze campaign and funnel performance to identify opportunities to improve lead quality, conversion rates, acquisition costs, and return on investment.
• Planning, implementing, and tracking digital marketing campaigns (email marketing, social media, content, paid campaigns).
• Develop and execute growth experiments across paid advertising, landing pages, email marketing, content, social media, and other relevant channels.
• Conduct market, audience, keyword, and competitor research to identify new acquisition and growth opportunities.
• Writing, proofreading, and editing SEO-driven content independently (minimal briefs; you’ll research and structure content yourself).
• Brainstorming and developing creative marketing campaigns for both Scopic and Scopic Studios clients.
• Optimizing web content and campaigns for visibility, engagement, and conversion.
• Collaborating with cross-functional teams to coordinate brand awareness and marketing efforts.
• Managing multiple projects in parallel while ensuring quality and timely delivery.

Qualifications

• 4+ years of hands-on digital or growth marketing experience across multiple channels.
• Strong practical expertise in PPC, with proven experience independently managing and optimizing Google Ads, Meta Ads, and other paid campaigns.
• Proven experience managing and scaling PPC campaigns with clear, data-backed results.
• Demonstrated experience improving meaningful performance metrics such as qualified leads, conversion rates, cost per acquisition, cost per lead, ROAS, or revenue.
• Proven problem-solving skills and an analytical mindset—able to identify challenges and propose smart, data-driven solutions.
• Experience designing, prioritizing, and evaluating marketing experiments rather than relying only on established campaign routines.
• Strong understanding of the complete acquisition funnel, from traffic generation and targeting to landing-page conversion, lead quality, and nurturing.
• Ability to identify the main constraint affecting growth and recommend practical, prioritized solutions.
• Experience auditing underperforming campaigns, funnels, or channels and turning findings into actionable plans.
• Strong knowledge of campaign structure, keyword strategy, bidding, targeting, negative keywords, audience segmentation, creative testing, and budget allocation.
• Strong writing skills with the ability to create clear, engaging, and SEO-optimized content independently.
• Broader experience in at least two additional areas such as email marketing, lead generation, conversion optimization, content marketing, SEO, social media, or marketing automation.
• Strong analytical and problem-solving skills, including the ability to work with incomplete data, question assumptions, and explain your reasoning.
• Versatile and adaptable—able to quickly learn new tools, industries, and campaign types.
• Excellent communication skills and fluency in English.
• Proactive, detail-oriented, and eager to contribute creative ideas.

Requirements

• Bonus points if you have experience with B2B lead generation and longer sales cycles.
• Experience with landing-page optimization and conversion rate optimization.
• Experience with email automation, lead nurturing, and CRM-based campaigns.
• Experience developing or managing structured growth experimentation programs.
• Familiarity with WordPress, Google Search Console, and Google Data Studio.
• Familiarity with GEO (Generative Engine Optimization).

Benefits

• Your growth is our growth. We invest in your future with paid training and other professional opportunities.
• We're industry innovators at the forefront of change. Equipped with the latest technologies and a team of knowledgeable colleagues by your side, you'll embrace new and interesting challenges.
• Your location. Your schedule. Pick your time zone, choose your preferred hours, and work from the place where you feel most at home.
• Flexibility and freedom are in our DNA! As long as you have a stable internet connection and the drive to thrive, you can travel and work from anywhere you like.
• A workload you can rely on. We'll set you enough tasks to keep that mind busy! At Scopic, we'll ensure you always have a consistent flow of engaging, challenging work to do.
• Recognition and reward. We acknowledge diligence and hard work through annual pay increases for good performance.