[Hiring] Marketing Platform Operations Manager @Smartsheet

Role Description

As the Marketing Platform Operations Manager, you will own data quality and data flow across Smartsheet's marketing technology stack with a particular focus on how lead and account data moves between systems, where it breaks down, and how it can move better in an AI-first environment. This is a hands-on, systems-fluent role.

You will:

• Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
• Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
• Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
• Establish and monitor data quality metrics and reporting to track health over time.
• Map and document how lead and account data flows across systems — from initial capture through enrichment, scoring, routing, and attribution.
• Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners.
• Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
• Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams.
• Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation.
• Translate business requirements into technical specifications for system configuration and integration work.
• Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems.
• Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.
• Partner with Marketing Operations on the data inputs and logic underlying lead scoring models.
• Monitor scoring and routing performance post-launch, flagging data anomalies or model drift.
• Support ongoing refinement of scoring criteria based on data quality findings.
• Serve as a data-fluent partner to Sales Development, Campaign Operations, and Analytics Engineering on shared data initiatives.

Qualifications

• 8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
• Bachelor's degree or equivalent.
• Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.
• Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
• Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
• Experience supporting or leading MarTech implementations, integrations, or platform migrations.
• Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
• Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
• Collaborative and communicative mindset - able to build strong working relationships with Sales, Marketing, and Operations stakeholders across time zones.
• Legally eligible to work in the U.S. on an ongoing basis.

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees.
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay).
• Monthly stipend to support your work and productivity.
• Flexible Time Away Program, plus Sick Time Off.
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans.
• US employees receive 12 paid holidays per year.
• Up to 24 weeks of Parental Leave.
• Personal paid Volunteer Day to support our community.
• Opportunities for professional growth and development including access to Udemy online courses.
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account.
• Teleworking options from any registered location in the U.S. (role specific).
• Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from.
• Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location.
• This role will be eligible for a market competitive incentive opportunity.
• US Base Salary Pay Range: $122,500 — $160,000 USD.