[Hiring] Marketing Performance Manager @AAA-The Auto Club Group

Role Description

Leads the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel. Establishes full-funnel marketing performance strategies, translates complex data into clear executive narratives, and partners across the organization to improve media efficiency, return on advertising spend, and customer lifetime value.

• Media Strategy: Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
• Full-Funnel Optimization: Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Executive Storytelling: Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
• Cross-Functional Partnership: Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Measurement and Reporting: Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
• Team Leadership: Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
• Experience:
  • Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.
  • Five or more years of leadership or management experience leading campaign analytics or performance teams.
  • Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.
• Knowledge and Skills:
  • Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.
  • Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.
  • Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.
  • Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.

Requirements

• This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership.
• Subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Benefits

• Compensation: Competitive annual salary of $107,827.20 - $155,740.00 with annual bonus potential, based on performance.
• Health & Wellness:
  • Medical plans with multiple coverage options, including HSA eligibility.
  • Prescription drug coverage.
  • Dental and vision benefits.
  • Employee Assistance Program (confidential support services).
• Financial Protection & Insurance:
  • Company-paid basic life insurance.
  • Optional supplemental life insurance and dependent coverage.
  • Short-term and long-term disability coverage.
  • Critical illness, accident, and pet insurance options.
• Retirement & Savings:
  • 401(k) plan to support long-term financial goals.
  • 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax.
  • Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting.
  • Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
  • Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
• Time Off & Leave:
  • Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.
  • Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
  • Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.
  • Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules.
  • Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.
  • Paid leave programs, including parental, bereavement, jury duty, and military leave.
• Career Growth & Education:
  • Tuition assistance (up to $5,250 annually; 80% covered by ACG).
  • Professional certification support with 100% reimbursement for eligible programs.
  • Opportunities for career development and advancement.
• Additional Perks:
  • Complimentary AAA membership with roadside assistance and travel discounts.
  • Adoption assistance program.