[Hiring] Performance / Growth Lead Marketing @Gesture US

Role Description

We're hiring one person to own our growth and lifecycle marketing end to end: the performance side (paid, conversion, the numbers) and the lifecycle side (the automated journeys that turn a first-time gifter into someone who sends again and again). This is a hands-on doer's role, not a strategist's.

You'll report to and work side by side with our head of marketing, focusing entirely on the growth engine while our content, design, and social talent bring the brand to life. When the data tells you something, you act on it. Split between B2C and B2B, this role is deliberately scoped for someone who thrives in high-density work. You will not be managing a team or sitting in strategy meetings; however, you need to be highly organized. You will be pulling dashboards, running creative tests, building nurture journeys, and making decisions based on data every day.

Qualifications

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, not advisory, with results you can point to (improved ROAS, CAC, retention, or conversion)
• Start-up experience and a resilient attitude
• Deep CRM and lifecycle expertise: you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter
• Fluency with paid social (Meta, TikTok) and marketing automation
• Strong data fluency: comfortable with SQL and with pulling, reading, and shaping your own data, plus analytics / BI tools (e.g., Tableau, Looker)
• An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership
• Comfortable owning an initiative end to end, from idea to build to launch to analysis, and back again
• A doer's bias to action, with bold ideas and the know-how to get them done: you ship, you don't just plan
• A high degree of intrinsic motivation: you own outcomes without being managed to them

Requirements

• Improve CAC, ROAS, and conversion every week across our paid and owned channels
• Run a constant test-and-learn loop on audiences, creative, and offers
• Move budget toward what's working before the rest goes stale
• Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending
• Shape and execute customer segments across every CRM channel, from first-time registrants and leads to our highest-value repeat senders
• Build lifecycle journeys across email, push, and SMS: onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty, and rigorously test each one so every message drives results and feels human, without increasing churn
• Identify and run high-value, hypothesis-driven experiments inspired by what the data is telling you
• Keep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage
• Be our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streams
• Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS
• Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next
• Analyze large datasets to surface customer insights and the real drivers of campaign performance
• Run A/B testing and attribution analysis to sharpen marketing decisions
• Work with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)
• Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting
• Generate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually working

Benefits

• Base Salary: $70,000 – $81,000 / yr, plus a performance bonus tied to real growth KPIs
• Ground-floor equity as the company scales
• Health, dental, and vision insurance
• A direct line to leadership: you'll report straight to the head of marketing, with a genuine seat at the table
• Gesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap)
• Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces
• The chance to own growth at a company building something people are glad to receive

Application Process

A resume alone won't tell us enough. Be ready to share a few things you've actually built and the results they drove: a performance dashboard you maintained, a campaign with before-and-after numbers, or a lifecycle journey you designed from logic to outcome.

To apply, send us:

• Your resume
• A short note on the growth challenge you're proudest of solving
• A sample or two of your work