[Hiring] Senior Manager, Performance and Growth Marketing @Madison Reed

Role Description

Madison Reed is looking for a performance marketer who wants to own a number, not run a channel. This person owns paid acquisition across our owned and operated business, with particular focus on driving Hair Color Bar growth and acquisition efficiency, and is accountable for the forecast, the budget and the results behind it.

The work runs through two sets of hands that are not your own: an external performance media agency and one internal direct report. Your job is to set the direction, hold both accountable, and know the numbers well enough to challenge what comes back. You will still get into the platforms when the situation calls for it, but the seat is measured on whether acquisition grew and what it cost, not on campaign volume.

We are looking for someone commercially minded and proactive. This role does not wait for direction or stop at reporting what happened. It anticipates where performance is heading, brings the recommendation before it is asked for, and connects what is happening in paid media to what is happening in the business.

This role reports to the SVP, Growth Marketing, is full time and remote. While remote, this role may travel less than 5% of the time.

The base salary range for this position is between $140,000 and $145,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Qualifications

• Bachelor's degree.
• 6+ years in performance marketing, growth marketing or customer acquisition.
• Demonstrated ownership of an acquisition number: a forecast, a budget and a result you were accountable for, not support of someone else's.
• Experience managing an external performance marketing agency, including setting direction, establishing KPIs and holding partners accountable.
• Strong expertise in paid search and paid social, particularly Google and Meta.
• Financial and analytical capability: acquisition forecasting, budget management, CAC, LTV, ROAS and performance modeling.
• Experience managing meaningful annual media budgets.
• Experience in an omni-channel business with four-wall retail or service alongside direct-to-consumer/e-commerce.
• Working knowledge of marketing analytics, attribution and measurement, including offline attribution and in-store visit measurement.
• Experience across upper-funnel media (TV, OTT, Direct Mail, OOH, Podcast/Audio) strongly preferred.
• Familiarity with non-paid acquisition channels such as SEO, Affiliate and Referral.
• Experience leading or mentoring at least one direct report.
• Proactive self-starter with real ownership and urgency.
• Strong communication and influencing skills across cross-functional teams.
• Curious and adaptable, with genuine interest in using AI and automation to improve performance and efficiency.
• Willing to balance ownership with hands-on problem solving and execution when the moment calls for it.

Requirements

• Own acquisition and the number behind it.
• Own new customer acquisition targets, budget and performance across our owned and operated channels.
• Build and execute the paid acquisition plan in partnership with the SVP, Growth Marketing and the Business Owners.
• Partner with DTC, Amazon and Wholesale teams on strategies that drive new-to-brand growth.
• Translate business objectives into channel plans and measurable growth initiatives.
• Own the day-to-day relationship with our external performance media agency.
• Challenge agency recommendations rather than approving them.
• Run a consistent performance cadence with the agency.
• Work with the agency to improve media efficiency, acquisition cost, conversion and incremental growth.
• Own acquisition forecasting and budget management.
• Build monthly and quarterly forecasts, and flag risks, opportunities and gaps to plan.
• Manage budget pacing and recommend investment shifts across channels.
• Partner with Finance to align acquisition investment to revenue targets.
• Manage media budget allocation across channels, products and campaigns.
• Build the strategies that drive Hair Color Bar traffic.
• Provide direction across paid and non-paid acquisition drivers.
• Evaluate emerging platforms and partners to diversify the mix.
• Lead, develop and mentor one direct report.
• Build the cross-functional relationships the work depends on.
• Anticipate performance problems and arrive with a recommendation and a plan.
• Build and run a testing roadmap across media, creative, audience, geography, landing pages, offers and new channels.
• Use AI and automation to improve campaign performance and operating efficiency.
• Stay current on growth marketing trends, competitive activity and emerging platforms.
• Build and present weekly, monthly and quarterly performance updates.
• Translate performance data into business implications.

Benefits

• Comprehensive Healthcare
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events

Company Description

We are Madison Reed. We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing).

We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team.

We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.