[Hiring] Marketing Operations Specialist @Yempo Solutions

Role Description

Yempo Solutions is looking for a hands-on Marketing Operations & MarTech Executive to build, connect and operate the technology behind our sales and marketing activity. You will:

• Build workflows, clean and enrich data, connect systems, set up campaigns, test what you have built, fix what does not work, and ensure genuine opportunities reach the right person quickly.
• Help Yempo find businesses at the point they have a problem we can solve by building and operating systems that identify organizations actively recruiting for IT, Accounting, and Business Support roles.
• Monitor LinkedIn, job sites, and company careers pages to turn hiring signals into actionable opportunities for Sales.

Key Responsibilities

• Recruitment-Intent Engine: Build a scalable process to identify and monitor offshore hiring needs across target sites/LinkedIn (IT, Accounting, Business Support). Identify key decision-makers, enrich data using Cognism, and push qualified opportunities to HubSpot with relevant vacancy context. Track vacancy statuses and build automated/manual outreach workflows.
• MarTech Stack Management: Take ownership of HubSpot and connect it with Cognism, Mailchimp, WordPress, and automation tools (Zapier/Make via APIs, webhooks, native connectors). Eliminate duplicate manual processes and maximize existing tools.
• Campaign & Lead Nurturing: Segment prospects based on hiring signals and web behavior. Build, test, and run tailored email/nurture campaigns with clear logic, suppression rules, and instant human hand-offs for high-intent replies.
• HubSpot CRM Administration: Maintain CRM lifecycle stages, workflows, forms, sequences, scoring, and data standards (GDPR-compliant). Create commercial dashboards for pipeline performance, conversion, and CRM health.
• Web & Attribution Analytics: Partner with the web developer to enhance WordPress tracking, landing pages, forms, and conversion events. Connect web behavior to HubSpot to show Sales which content generates genuine interest.
• Smart Automation & Reporting: Automate repetitive enrichment, role matching, and follow-ups. Document processes and report on key metrics (qualified opportunities, drop-off points, top-performing channels) to guide strategy.
• Comply with the Organization's Information Security Management System (ISMS), including all applicable information security policies, procedures, standards, and guidelines.

Qualifications

• 3+ years in Marketing Operations, MarTech, CRM, or Revenue Operations.
• Hands-on experience building workflows, custom properties, segmentation, forms, sequences, reports, and integrations in HubSpot.
• Practical experience connecting CRMs, email, website platforms, and data enrichment tools using APIs, webhooks, Zapier, or Make.
• Proven ability to build intent/prospecting workflows using job vacancies, web data, or external enrichment signals.
• Familiarity with Cognism, Mailchimp, LinkedIn Sales Navigator, WordPress, GA4, Canva, and AI tools.

Benefits

• Highly competitive salary – paid weekly!
• HMO enrollment on commencement.
• Additional HMO dependents added each year of service.
• 20 vacation days per year; 7 sick days.
• Annual performance bonuses and incentives.
• Annual salary reviews and increases.
• Free cooked rice, snacks, and hot drinks.
• Company polo shirts provided.
• Fantastic, bright, and cheerful open-plan work environment.
• Prestigious clients and highly professional and friendly co-workers.