[Hiring] Marketing Operations Specialist @Prometric

Role Description

We are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact.

Responsibilities

• Campaign Execution & Automation
  • Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
  • Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
  • Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
  • Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
• Data & Database Management
  • Clean, enhance, and import lead, contact, and account lists from events and vendors.
  • Clean and segment weekly target lists for our SDR team.
  • Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
  • Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
  • Document all marketing workflows, standard operating procedures and best practices.
• Reporting & Analytics
  • Build and maintain dashboards to support analysis of campaign performance and KPIs.
• Systems Administration & Integrations
  • Manage day-to-day administration and configuration of Pardot and Braze platforms.
  • Troubleshoot automation issues, deliverability challenges, and campaign failure.
  • Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms.
  • Manage profiles and permissions sets for the global marketing teams.
  • Collaborate with technical Salesforce team on integrations and enhancements.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (e.g., Pardot, Braze, or similar).
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic Salesforce administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and third-party data providers.
• Strong analytical skills and proficiency in Excel.
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.
• Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
• Preferred: US Eastern time zone.

Company Description