[Hiring] Marketing Operations Manager @The Healthy Back Institute

Role Description

This is a remote position.

Marketing Operations Manager, DTC

The Healthy Back Institute | Remote | Full-Time | Individual Contributor

$85,000 to $110,000 base · Reports to the COO · DTC or eCommerce background required

We are in the middle of a major transformation, migrating from a legacy custom-built tech stack onto UltraCart and consolidating multiple legacy domains and brands into a single Living Well Nutraceuticals presence. This role sits at the center of that work.

This is an owner's seat, not a coordinator's. You will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work, across both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production).

This is hands-on execution. You will not manage people. You will partner with the CMO, creative leads, copywriters, agency partners, and our Customer Success and Tech teams to keep work shipping on a predictable cadence, with the authority to hold a launch that is not ready, reprioritize the testing backlog, and escalate blockers or vendor underperformance directly to the COO.

Qualifications

• DTC or eCommerce ownership.
• Owned scope.
• Process and documentation.
• Stakeholder management.
• Funnel fluency.
• Comfort with AI.
• Operating experience.
• Working structure.

Requirements

• Three years minimum, five preferred of ownership in marketing or product execution inside a direct-to-consumer or eCommerce business.
• Experience building workflows, SOPs, templates, or automation.
• Comfortable working directly with executives, creative leads, and agency partners.
• Working knowledge of DTC funnels, offers, and checkout flows.
• Experience using AI meaningfully in planning and running work.
• Experience in environments that needed structure and helped build it.
• Able to work as a US employee or contractor with meaningful daily overlap with US Central hours.

Nice to Have

• Experience supporting domain migration, replatforming, or brand consolidation.
• Hands-on CRO testing experience.
• Direct-response marketing, subscription, free trial, or continuity business models experience.
• Familiarity with UltraCart or similar SaaS commerce platforms, and Klaviyo.
• Health, wellness, or supplement DTC experience.
• Experience in lean, fast-paced, or turnaround business environments.

Benefits

• Remote with a flexible schedule and real work/life balance.
• Medical, dental, and vision insurance.
• 401(k) with a 3.5% match.
• Life and disability insurance.
• Flexible PTO.
• Discounts on HBI products.