[Hiring] Marketing Operations Manager @G2

Role Description

G2 is seeking a hands-on Marketing Operations Manager to own and scale the systems behind our marketing to sales pipeline. This role owns critical revenue operations infrastructure, including:

• Lead lifecycle architecture
• MQA routing and disposition
• Contact and account enrichment
• Scoring and prioritization frameworks that directly shape pipeline quality and sales efficiency

This role connects Marketing, Sales, and Business Systems, acting as the operational owner responsible for:

• Clean lead flow
• Accurate data
• Fast speed to lead
• A GTM stack that supports business goals

The ideal candidate pairs deep technical fluency across our MarTech stack (Salesforce, Clay, Marketo, Qualified, Ringlead) with strong analytical judgment and the ability to move fast and stay precise in a B2B SaaS environment.

Qualifications

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms)
• Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes
• Zip contract ownership for marketing tools and budget tracking
• Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors
• Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows
• Analytical mindset with strong troubleshooting and process optimization capabilities
• Excellent communication and stakeholder management skills
• Ability to balance strategic initiatives with hands-on operational execution

Requirements

• Experience with 6sense or another intent data platform
• Experience with Qualified
• Experience managing a martech vendor budget or credit-based tool (e.g. Clay, ZoomInfo)

Company Description

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness). Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times.

With ambition and entrepreneurial spirit, we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences.

As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.