[Hiring] Marketing Operations Developer @Kobie Marketing

Role Description

As a Marketing Ops Developer, you own the technical execution of campaigns from build through deployment. You’ll work across two core areas:

• HTML Email Development
  • Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms.
  • Build reusable modular components and adapt client-specific templates to campaign requirements.
  • Test email rendering across clients and devices using tools such as Litmus or Email on Acid.
• Journey & Campaign Development
  • Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud.
  • Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications.
  • Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements.
  • Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery.
• Execution & Collaboration
  • Execute A/B and multivariate (MVT) test configurations according to defined test plans.
  • Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively.
  • Document execution best practices and maintain build standards within the Development pillar.
  • Follow platform tooling standards and governance guidelines established by Campaign Management.

At the end of the first year, success means: campaigns build accurately and on schedule, builds consistently pass QA with minimal rework, and platform standards and SOPs are followed without prompting.

Qualifications

• 1–3 years of experience in email development, marketing operations, or digital campaign execution.
• Hands-on experience with HTML and CSS for email, including cross-client rendering.
• Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred.
• Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform.
• Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment.
• Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan.
• Understanding of audience segmentation, targeting logic, and data-driven personalization.
• Strong attention to detail; proactive about catching discrepancies before campaigns go to QA.
• Clear communicator — able to flag issues and ask the right questions before builds begin.
• Bachelor’s degree or equivalent experience.

Requirements

• Experience with Litmus, Email on Acid, or equivalent rendering test tools.
• Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms.
• Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo.
• Knowledge of dynamic content and conditional content logic within campaign platforms.
• Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail).
• Experience using project/workflow management tools such as Workfront or Jira.

Benefits

• Flexible Time Off to recharge when needed.
• Nine Company-Wide Holidays.
• A diverse suite of benefits prioritizing your growth, development, and personal well-being.