[Hiring] Marketing Manager @vialytics

Role Description

As our U.S. Marketing Manager, you’ll be the marketing partner for our U.S. Sales, SDR, and Customer Operations teams, driving marketing activities that create measurable impact on pipeline and growth.

• You make our global strategy work in the U.S.
• Translate global campaigns, positioning, and product launches into relevant programs for the U.S. market.
• Plan and execute integrated marketing campaigns across email, web, webinars, social media, and partner channels.
• Own U.S. events, managing planning, logistics, materials, and follow-up.
• Help vialytics become a recognized voice in the U.S. market through press releases and media activities.
• Develop customer marketing initiatives with Customer Operations.
• Provide content, campaigns, and collateral to support the U.S. revenue teams.
• Use Salesforce campaigns and attribution to measure marketing impact on the funnel, pipeline, and revenue.
• Independently manage the U.S. portion of the global marketing budget.

Qualifications

• 5+ years of B2B marketing experience, ideally in field marketing or demand generation.
• Hands-on experience planning and executing events and campaigns end to end.
• Experience with Salesforce campaigns, CRM data, and marketing attribution.
• Solid experience with email marketing and content.
• Strong knowledge of the U.S. market.
• Willingness to travel within the U.S. for conferences and customer events.

Requirements

• Ability to manage competing priorities and budgets independently.
• Structured work approach with a focus on process improvement.
• Effective communication skills, including with senior stakeholders.
• Proactive mindset, spotting opportunities and taking action.

Benefits

• Remote-first work environment.
• Fully covered medical, dental, and vision insurance.
• 18 vacation days + 8 sick days.
• 12 weeks parental leave.
• Monthly wellness stipend through JOON.
• $1,500 annual professional development budget.
• Compensation based on experience, skills, location, and qualifications: OTE range: $100,000–$120,000.