[Hiring] Lifecycle Marketing Manager @Marek Health

Role Description

Marek Health is hiring a Lifecycle Marketing Manager to own email and SMS end-to-end across all three Marek brands: Marek Health, Marek Diagnostics, and Marek Supplements. This role covers every email and text sent, including lifecycle and automated flows, lead nurture, campaigns and promotions, client and care communications, and newsletters. The role sets the strategy and is directly accountable for program outcomes, reporting to the Growth and Operations Manager and collaborating closely with tech, sales, product, and clinical teams.

Key Responsibilities

• Lifecycle Strategy and the Client Journey
  • Own, manage, and scale the email and SMS program across all three brands: strategy, calendar, and cadence.
  • Map the entire client lifecycle and maintain the source of truth for every automated touchpoint.
  • Own stage-to-stage conversion after intake and set baselines for each stage.
  • Work with tech and sales teams to rebuild and maintain the client journey.
  • Focus on client retention and reactivation.
  • Drive adoption of the new Account Management portal.
• All Email and SMS, Across All Brands
  • Run every type of send: lifecycle and automated flows, campaigns, client communications, and newsletters.
  • Build lead nurture and mid-funnel journeys.
  • Build and run onboarding, evergreen sends, and retention journeys.
  • Ship campaign and promotional sends on time.
• Data, Build, and Deliverability
  • Define and maintain the event and attribute spec that lifecycle depends on.
  • Own segments and the data behind them, verifying in QA before sends.
  • Write copy, build, and QA responsive emails.
  • Own inboxing for email and SMS compliance and delivery.
• Compliance and Patient Privacy
  • Ensure compliance with HIPAA, CAN-SPAM, and TCPA.
  • Work with the clinical team on care communications and health claims.
• Testing, Optimization, and Reporting
  • Run a standing testing program and optimize flows continuously.
  • Own the funnel from first touch to refill and report performance.
  • Use AI for faster build, personalization, testing, and reporting.

Qualifications

• 5 to 7 years running lifecycle, email, SMS, or CRM marketing.
• Experience in a service-based or subscription business.
• Experience running an email and SMS platform end to end.
• Ability to build multi-step automated flows with triggers and segmentation.
• Strong grasp of deliverability and authentication.
• Working knowledge of HIPAA and marketing tools.
• Fluent in HTML and email templating.
• Ability to handle segmentation and data.
• Experience mapping systems and documentation.
• Ability to run A/B tests and analyze results.
• Strong copywriting and analytical skills.
• Ability to work independently across multiple workstreams.
• Experience in health, wellness, supplements, or longevity industry preferred.

Role Expectations

• Full-time remote role.
• Ability to work effectively across PST to EST time zones.
• Reports to the Growth and Operations Manager.

Compensation

• Base compensation: $85,000 to $95,000 annually, depending on experience.
• Paid time off (PTO).
• 401(k): employer-contributed.
• Health insurance: employer-subsidized medical, dental, and vision.

Company Description

Marek Health is committed to creating an inclusive environment for all employees. We celebrate diversity and are an Equal Opportunity Employer.