[Hiring] Marketing Manager @Cracken

Role Description

We're looking for a Marketing Manager with a strong SMM & Content Creation focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

• Own and execute SMM & content strategy aligned with business goals
• Create technical content:
  • Turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers) that resonates with a practitioner audience, not just general marketing copy
• Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
• Identify trends, news hooks, and PR opportunities in cyber & AI
• Support conference presence, including announcements, live coverage, and post-event content
• Collaborate directly with founders, product, sales, and design
• Build relationships with media, partners, and communities
• Track performance, prepare monthly reports, and optimize based on metrics

Qualifications

• 3+ years of experience in SMM, Content, or a related hybrid role
• Proven experience promoting cybersecurity products
• Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers) — not just top-level marketing copy
• Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security, etc.)
• Strong SMM track record with real cases of growing a targeted audience
• Hands-on experience using AI tools for content and marketing workflows
• Excellent English copywriting skills
• Ability to translate complex technical topics into clear, credible messaging
• Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines
• Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

Requirements

• Experience with LinkedIn, X/Twitter, company blog and website
• Media/press outreach and pitching
• AI-assisted content and marketing tools

Benefits

• Opportunity to build a global cybersecurity brand from an early stage
• Direct collaboration with founders and elite cyber operators
• High autonomy and real ownership
• Fully remote & flexible work setup
• Competitive compensation