[Hiring] Marketing Generalist @KFI Workforce Solutions

Role Description

We’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow into a broader strategic role while still being close to the day-to-day execution.

What You’ll Do

• Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows
• Manage and update records, leads, and campaign data within Salesforce CRM
• Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Build and format PowerPoint presentations for sales, leadership, and internal use
• Monitor and report on website and campaign performance using Google Analytics
• Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting
• Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination
• Collaborate with sales, leadership, and other departments to align marketing efforts with business goals
• Social Media Posting and Monitoring

Qualifications

• 3–5 years of marketing experience (internships count)
• Hands-on experience editing websites in WordPress
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong PowerPoint skills — building clean, professional, on-brand decks
• Familiarity with Google Analytics and Google Ads
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
• Strong attention to detail and comfort managing multiple projects at once
• Clear written and verbal communication skills

Nice to Have

• Experience in a B2B or manufacturing/industrial marketing environment
• Basic HTML/CSS knowledge for email or web tweaks
• Elementor or page-builder experience within WordPress
• Experience supporting multi-brand or multi-entity marketing efforts

What Success Looks Like in the First 6 Months

• Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight
• Producing clean, on-brand design assets and presentations independently
• Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence
• Becoming a reliable go-to for quick-turn marketing requests across the KFI team

This is a remote role.