[Hiring] Marketing Engineer I @GOAT Group

Role Description

GOAT Group is seeking a Marketing Engineer I to build the AI systems that run our marketing. This is an AI-first role: we are hiring primarily for demonstrated ability to build with LLMs and agent tooling. Marketing knowledge and experience are preferred, but not required.

Reporting to the AVP of Growth, you will work inside the Marketing team to replace manual, repetitive workflows with agents, pipelines, and internal tools. Your first focus is CRM and lifecycle automation, expanding into performance marketing and organic marketing over time. We expect strong candidates to arrive with more AI experience than marketing or engineering experience. If you have been shipping agents and can show us what they do, we will help you close the rest.

In this role, you will:

• Build and deploy AI agents and automated workflows that marketing teams use daily, taking them from prototype to production rather than stopping at a demo.
• Automate campaign development in Braze, including template-driven generation, reusable segmentation logic, product-level personalization, and pre-send QA.
• Write evaluation suites that measure agent output for brand voice, factual grounding, and tone, and that catch regressions before they reach customers.
• Maintain a version-controlled library of prompts, skills, and agent definitions as shared team infrastructure.
• Integrate marketing and product systems through APIs and MCP servers so agents can act on real GOAT data.
• Train marketing partners on what you build, and track adoption and outcomes for everything you ship.

Qualifications

• A demonstrated portfolio of AI builds: agents, LLM workflows, or internal tools you shipped that real people used. Personal projects, internships, and open-source work count. Be prepared to walk us through one.
• Hands-on experience with LLM APIs such as Anthropic or OpenAI, including prompt design, structured outputs, and tool use.
• Practical experience with agent orchestration platforms such as n8n, Zapier, Make, or Gumloop, and with AI development tools such as Claude Code or Cursor.
• Evaluation literacy: you can explain how you would know whether an AI system is working, and you have built or used evals to find out.
• Proficiency in at least one general-purpose programming language, Python preferred. You can read, debug, and modify code you did not write, and explain why your own code works.
• Working knowledge of REST APIs, authentication, and JSON, plus comfort with Git and version control.
• 1-2 years of professional experience in any field. We are evaluating what you can build, not where you have worked.

Requirements

• Exposure to a CRM or marketing automation platform. Braze (Liquid, Canvas, REST API) is most directly relevant.
• Experience building simple internal interfaces with React, Streamlit, Retool, or similar.
• SQL or experience querying a data warehouse.
• Familiarity with RAG, context engineering, or building on structured product catalogs.
• Interest in or knowledge of sneakers, streetwear, collectibles, and resale marketplaces.

Benefits

• Direct mentorship from our AVP of Growth.
• Work alongside partners in Engineering and Marketing.
• Geographic pay tiers based on the employee’s home state to align compensation with market differences across the U.S.
• 401K, paid time off, dental, medical, vision, disability, life insurance options.

Company Description

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital.