[Hiring] Marketing Director @Aria Insurtech

Role Description

You’ll own Aria InsurTech’s marketing department end to end. That means the paid ads that bring in new agents, the emails and texts that turn them into customers, the webinars where we launch our programs, and the social media content our team puts out. You’ll plan campaigns with our leadership team, lead the team that creates them, and be the person responsible for the results.

Responsibilities

• Own the full marketing department: set the plan with our leadership team, carry it out and answer for the results.
• Set up and run our paid ads with your team, and keep testing new ones.
• Plan and run our email and text campaigns, from a new lead’s first message to their repeat orders.
• Run the marketing for our webinars and new product launches, working with our sales team and Director of Product.
• Lead our content and social media strategy with your content team.
• Handle PR and company communications.
• Make sure everything we put out matches our brand and our tone of voice.
• Track the KPIs that matter, like cost per lead, cost per sale and return on ad spend, and report them to leadership.

Qualifications

• 7+ years in marketing, with at least 3 years leading a team.
• You’ve used paid ads to help scale a business from 7 to 8 figures in revenue.
• You’ve run email and text campaigns that turned leads into buyers.
• You write clear, persuasive copy for US buyers.
• You can tell a designer exactly what to change and keep the brand consistent.
• You know which numbers show whether marketing is working, and you track them closely.
• You’ve worked with GoHighLevel and project tools like Monday.com.
• You speak and write English and Spanish fluently.

Benefits

• Fully remote. Work from anywhere in the US or Canada.
• You’ll run your own department, with support from our leadership team.
• You’ll work directly with our CEO and leadership team.
• You’ll join a company on the path to major growth.
• Your role can grow as the company grows.
• We’re building to become the number one platform for life insurance agents in North America.

Core Values

• Relentless Accountability — We take full ownership of our work and results, with no excuses and no blaming others.
• Uncompromising Execution — We move fast and do excellent work, and if it isn’t excellent, it isn’t done.
• Bulletproof Integrity — We’re honest, and we do the right thing even when it’s hard.