[Hiring] Integrated Marketing Director @Everist

Role Description

This is a senior marketing role for someone who can operate at the intersection of brand and growth, equally comfortable shaping a campaign narrative and digging into performance data. Reporting into our Co-Founder / Chief Brand Officer, you’ll execute and evolve Everist’s marketing strategy across brand, content, performance, and channel initiatives.

You are brand-obsessed and data-driven. You understand beauty, and you know how to build emotional connection while keeping a close eye on measurable outcomes. You’re a strong executor who can also think strategically and you thrive in a fast-moving, entrepreneurial environment.

What You’ll Own

• Brand & Storytelling
  • Execute and evolve Everist’s “Beauty, Undiluted” brand positioning, voice, and creative direction across all touchpoints.
  • Ensure brand consistency and cultural relevance across all marketing channels and campaigns.
  • Lead integrated campaign development from concept through launch, managing timelines, partners, and deliverables.
  • Translate product innovation into compelling consumer storytelling and activations.
  • Manage relationships with external partners including PR teams and agencies, ensuring alignment with brand strategy.
  • Support marketing readiness for retail expansion, including launch planning and go-to-market execution.
• Team & Operational Leadership
  • Help build and introduce scalable marketing processes, planning frameworks, and operating rhythms.
  • Ensure cohesive storytelling across DTC, social commerce, and retail touchpoints.
  • Provide input on marketing budget allocation and investment priorities.
  • Collaborate cross-functionally with Product, Operations, and Leadership to align marketing with broader company goals.
  • Support and mentor junior team members as the marketing team grows.
• Performance & Social Commerce
  • Oversee full-funnel marketing execution across paid, owned, and earned channels.
  • Manage performance marketing across key platforms including Meta and TikTok, with a focus on CAC, ROAS, and retention.
  • Own social commerce, SEO/GEO and affiliate strategy.
  • Bring a test-and-learn mindset to channel strategy — identifying opportunities, running experiments, and scaling what works.
• Social, Influencer & Community
  • Lead creator-led and TikTok-first content and growth initiatives.
  • Own and evolve Everist’s influencer and ambassador programs with a performance-oriented lens.
  • Drive organic social strategy to strengthen brand affinity while supporting conversion goals.
  • Stay ahead of emerging platforms, creators, and cultural trends relevant to Everist’s audience.

Qualifications

• 6–8 years of progressive marketing experience, ideally within beauty, wellness, or CPG (haircare a strong plus).
• Proven ability to balance brand building and performance marketing in a DTC or eCommerce environment.
• Hands-on experience overseeing Meta and TikTok campaigns with meaningful budgets.
• Strong background in influencer marketing, social commerce, and creator-led growth.
• Excellent storyteller with a strong creative eye and experience directing creative partners.
• Highly analytical: you’re comfortable owning budgets and making data-informed decisions.
• Organized and execution-focused: you bring clarity and follow-through to everything you touch.
• Experience supporting or executing retail expansions into partners such as Sephora or Ulta is a strong plus.
• Entrepreneurial mindset; comfortable operating in a fast-paced, lean, high-growth environment.