[Hiring] Director, Marketing Strategy @Globalia

Role Description

The Director, Strategy is a high-impact business consultant responsible for defining the overarching vision and multi-service roadmap for SmartBug's medium and large accounts. While Marketing Strategy remains the primary engine of growth and the core of the client's strategic focus, this role brings the business acumen to factor in cross-functional approaches—such as AI, Web, PR, and technical integrations—to create a unified competitive advantage.

As the final touchpoint for strategic deliverables, the Director ensures that every plan is sophisticated, integrated, and aligned with the client's long-term business objectives. The Director provides high-level vision and relies on a team of Strategists and Specialists to handle day-to-day execution.

The Director, Strategy will be measured on:

• Strategic Excellence: Quality and innovation of the overall marketing and business roadmap.
• Sales Impact: Contribution to closing and correctly scoping large and medium accounts.
• Client Satisfaction: Long-term results, ROI attainment, and executive-level trust, including the ability to communicate with C-level executives on client accounts.
• Pod Performance: Success and professional development of the team members in the pod.

Qualifications

• Minimum of 8 years in digital strategy or business consulting, with a focus on cross-departmental integration.
• Business acumen to converse with C-suite executives about business goals, not just marketing tactics.
• Consultative maturity to steer C-suite conversations away from tactical "to-do lists"; toward high-level business strategy and resource allocation.
• Familiarity with how PR, SEO, Web Development, and AI tools integrate into a modern marketing and sales engine.
• Proven ability to provide high-level vision while trusting and empowering a team to handle the execution.
• Deep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growth.
• Bachelor's degree in Marketing, Business, or a related field.

Requirements

• Master's degree in Marketing, Business, or a related field (preferred).
• Experience working directly in a HubSpot partner agency (preferred).