[Hiring] Marketing Communications Specialist @Omron Automation - Packaging Solutions - Americas

Role Description

The Marketing Communications Specialist is responsible for developing and executing the content, communications, and promotional programs that support ORT’s global growth objectives.

• Serves as a central marketing communications resource for the organization.
• Translates product strategy, customer value propositions, technical capabilities, and market insights into compelling customer-facing communications.
• Works closely with Product Management, Digital Marketing, Regional Marketing, Sales, Engineering, and global OMRON stakeholders.
• Develops and maintains messaging, content, and communications assets for ORT’s products.
• Partners with the Digital Marketing Specialist for digital channel strategy and content creation.
• Evaluates communication effectiveness, content performance, campaign execution, and market feedback.

Responsibilities

• Develop customer-facing marketing communications that support product launches, strategic initiatives, regional growth programs, and commercial objectives.
• Own the creation of brochures, application stories, customer success stories, white papers, videos, presentations, infographics, sales enablement materials, email content, and other marketing communications assets.
• Translate complex technical concepts into compelling customer-focused messages.
• Maintain consistency of messaging, positioning, branding, and voice across all ORT communications globally.
• Support product lifecycle communications including new product introductions, product updates, migration messaging, and product discontinuance communications.
• Partner closely with the Digital Marketing Specialist to develop content for web, social media, email marketing, paid advertising, demand generation campaigns, and promotional activities.
• Coordinate content calendars, campaign messaging, creative asset development, and launch communications across functional teams.
• Ensure marketing communications content is optimized for traditional and digital marketing channels.
• Align global ORT communications initiatives with broader OMRON marketing campaigns.
• Leverage market feedback, competitive insights, campaign performance data, and stakeholder input to improve communications effectiveness.
• Support development of press releases, media materials, executive communications, speaking engagements, thought leadership articles, and partner communications.
• Assist senior leadership with customer-facing and public-facing communications.
• Coordinate messaging support for strategic partnerships, business announcements, and market-facing initiatives.
• Lead communications planning and content creation for trade shows, customer events, webinars, partner activities, and industry conferences.
• Track the effectiveness of communications programs and marketing initiatives using established KPIs and performance metrics.
• Analyze campaign performance, content engagement, customer feedback, and industry trends to identify improvement opportunities.
• Document and maintain repeatable communications processes and best practices that support global execution.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum 3-5 years of experience in marketing communications, content marketing, public relations, demand generation, or related B2B marketing roles.
• Demonstrated experience creating and executing customer-facing marketing communications programs.
• Experience working with cross-functional teams including Marketing, Product Management, Sales, Engineering, and external agencies.
• Experience supporting industrial technology, automation, robotics, manufacturing, or other technical B2B markets is preferred.

Requirements

• Strong ownership mindset with a bias toward action and execution.
• Exceptional written, editing, storytelling, and verbal communication skills.
• Proven ability to communicate complex technical concepts in a clear, concise, and engaging manner.
• Graphic design skills with proven experience in Adobe platforms such as Illustrator, InDesign, and Photoshop.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent analytical and problem-solving skills with strong attention to detail.
• Ability to collaborate effectively across teams.
• Knowledge of marketing communications best practices across traditional and digital channels.
• Proficiency with Microsoft Office tools and familiarity with CRM, analytics, or marketing automation platforms.

Benefits

• Annual salary range: $80,000 - $115,000.
• Eligible for an annual performance-based bonus program.