[Hiring] Marketing Campaign Operations Strategist @Omnicell

Role Description

As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio.

What You’ll Do

• Drive Campaign Execution Excellence:
  • Build, configure, test, and launch campaigns within Salesforce Marketing Cloud Account Engagement (MCAE).
  • Translate go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation.
  • Partner closely with Demand Generation and GTM Planning teams to transform campaign briefs into operational programs.
  • Manage campaign deployment timelines and ensure flawless execution across multiple initiatives.
  • Support paid media activation across Google Ads, LinkedIn Ads, and social channels.
  • Coordinate end-of-life (EOL) and product sunset communications.
  • Maintain campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs.
• Ensure Quality, Compliance & Data Integrity:
  • Execute comprehensive quality assurance processes for all campaign assets.
  • Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
  • Monitor campaign workflows to identify operational bottlenecks.
  • Establish and uphold repeatable operational standards.
• Support Optimization & Continuous Improvement:
  • Execute and document A/B and multivariate testing initiatives.
  • Analyze operational performance and recommend enhancements.
  • Troubleshoot marketing automation issues and campaign delivery problems.
  • Drive operational best practices that improve speed-to-market.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution.
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required.
• Strong understanding of Salesforce CRM campaign and lead object relationships.
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
• Background in healthcare technology, SaaS, or enterprise solution selling organizations.
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
• Working knowledge of HTML and CSS for email troubleshooting and template modifications.
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
• Familiarity with social media management and publishing platforms such as Oktopost.

Benefits

• Remote-based role.
• Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.