[Hiring] Marketing Automation Specialist @Whitecollars
Apr 02, 2025 - Whitecollars is hiring a remote Marketing Automation Specialist. đź’¸ Salary: unspecified. đź“ŤLocation: Australia.
Role Description
We are seeking a Marketing Automation Specialist to play a pivotal role in enhancing lead generation, nurturing campaigns, and customer engagement through cutting-edge automation strategies. This role is integral to driving sustainable energy solutions and strengthening our market presence through data-driven marketing initiatives.
As the in-house HubSpot expert, you will be responsible for:
- CRM management, executing targeted email marketing campaigns, audience segmentation, specialized reporting, and developing automation workflows that optimize marketing processes.
- Ensuring seamless lead capture by integrating external lead sources—such as association website promotions—into HubSpot using tools like Zapier.
- Strategically repurposing existing marketing and educational content into tailored campaigns that engage specific customer segments, particularly cold leads.
- Increasing awareness of our value proposition and nurturing qualified leads for transition to the sales team.
Success in this position will be measured by your ability to:
- Leverage automation tools, generate data-driven insights, execute strategic campaigns, and continuously refine marketing operations.
The ideal candidate will have a solutions-oriented mindset, a passion for achieving measurable results, and the ability to adapt to evolving priorities.
Qualifications
- 3+ years of experience in marketing automation and CRM management.
- Proven expertise in HubSpot, including workflow automation and campaign tracking.
- Demonstrated success in executing email marketing campaigns, audience segmentation, and contact list management.
- Strong analytical skills with experience in reporting, dashboard creation, and deriving actionable insights.
- Experience integrating LinkedIn Ads and external campaigns into HubSpot.
- Proficiency in tools like Zapier & ZoomInfo for lead integration.
- Excellent communication and collaboration skills.
Requirements
- Experience with other marketing automation platforms or CRM systems.
- Knowledge of lead scoring models and advanced segmentation strategies.
- Familiarity with paid advertising platforms and their integration into marketing automation.
- Interest in AI tools to enhance marketing automation efforts.
- Experience in managing large contact databases and maintaining data integrity.
- Certifications in HubSpot, email marketing, or related fields.
Key Competencies
- Analytical Thinking – Ability to assess challenges and develop strategic solutions.
- Decision-Making – Data-driven approach to impactful decision-making.
- Creativity & Innovation – Designing and executing transformative marketing strategies.
- Customer Focus – Prioritizing engagement and satisfaction.
- Communication & Collaboration – Driving results through teamwork and alignment across departments.
Benefits
This is a unique opportunity to take ownership of marketing automation strategy, drive impactful campaigns, and contribute to the success of an organization committed to sustainable energy solutions. If you are passionate about marketing technology and looking to make a significant impact, we encourage you to apply.
Similar Remote Jobs
More jobs at Whitecollars
-
All others base salary + bonus USA, UK, Canada +1 moreApr 06, 2025 -
Sales / Business unspecified APAC, AustraliaApr 03, 2025
-
Sales / Business base salary + performance-based commission UKApr 02, 2025
More Marketing jobs
-
Marketing unspecified IndiaApr 06, 2025
-
Marketing unspecified IndiaApr 06, 2025
-
Marketing unspecified IndiaApr 06, 2025
More jobs in Australia
-
Data Analysis unspecified AustraliaApr 06, 2025
-
Software Development unspecified AustraliaApr 06, 2025
-
Sales / Business attractive commission structure Europe, USA, UK +1 moreApr 06, 2025
Kickstart Your Job Search
Unlock 55,382 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| đź“Ť | Be aware of the location restriction for this remote position: Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
Australia
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
