[Hiring] Marketing and Brand Designer @Job Crystal

Role Description

Marketing and Brand Designer - Remote

• Own and deliver the monthly content strategy across Instagram, TikTok, LinkedIn, blog, YT, and newsletter.
• Work 8 weeks ahead on content planning, ensuring alignment with retail moments, campaigns, partnerships, and seasonal activity.
• Develop campaign mechanics and briefs, including giveaways, product launches, allergy awareness moments, and retail-linked activations.
• Manage Content Creator and Graphic Designer.
• Manage and input into the monthly board pack, providing a clear marketing summary covering content performance, campaign results, partnership activity, and forward planning.

Qualifications

• 3-5 years demonstrable experience in Marketing or Design through degree or work experience/own portfolio.
• Experience in Canva, Illustrator, Photoshop, and Adobe (A MUST HAVE).
• Excellent organisation and time management and ability to manage multiple priorities.
• A can-do attitude!
• Brand Marketing in food business required.
• Experience in handling a marketing budget and tracking.
• Able to demonstrate an adequate level of digital design skills from projects work to a personal portfolio.
• Ability to work reactively and at speed in a quick turnaround environment.
• Experience in using video editing software.
• Highly motivated and got the drive to want to achieve superstar results.
• Capable of working unsupervised, as well as part of a team.
• Ability to supervise and work alongside team members from a remote position.
• Strong customer service work ethic ensuring you always deliver on your promises.
• Excellent verbal and written communication skills.
• Knowledge of Microsoft Office, in particular Excel, Word, and Outlook.
• Willingness to perform tasks as part of a small business outside typical job description to be discussed, e.g., Awards nights, trade shows.
• Preferably have experience working remotely before.

Requirements

• Manage the full content calendar in Later, ensuring all content is scheduled, captioned, and correctly linked ahead of the 24th of each month.
• Write and oversee captions for Instagram company page content.
• Write and oversee TikTok captions in line with the content creators' content output.
• Oversee and coordinate the artwork process executed by an external design resource for all brand packaging requirements.
• Manage the YouTube channel: native scheduling and upload coordination.
• Own/Create LinkedIn content for the company page — 8 posts per month.
• Oversee and QA all affiliate content, scheduling, and captions.
• Run TikTok Ads and Google Ads.
• Write 2 blog posts per month — keyword-optimised, image-sourced, and uploaded to the website.
• Write or oversee 2 newsletters per month, designed in Canva, uploaded to Flodesk, and linked appropriately.
• Manage the affiliate marketing pipeline — recruitment, activation, and performance tracking.
• Post daily Instagram stories highlighting retail promotions and repost relevant brand/community content on stories.
• Lead influencer video coordination — maintaining an active pipeline of 15 confirmed videos per month during active periods.
• Lead outreach for community campaigns, including allergy advocacy partnerships and community-specific activations.
• Manage partnership development and nurturing, working closely with the founder on inbound and outbound relationships.
• Coordinate giveaway execution end-to-end: logistics, outreach, winner management, and content capture.
• Manage team and partner email communications on behalf of the brand.
• Maintain a weekly pipeline update to the founder covering active workstreams, upcoming deadlines, and any issues requiring sign-off.
• Manage the budget that is set out and report monthly, ensuring neither underspending nor overspending.
• Conduct community engagement from the founder's personal Instagram on a daily basis.
• Manage the company email inbox and customer queries/inbound collaborations.

Benefits

• Monthly salary: R - R