[Hiring] Manager, Paid Social @Smalls

Role Description

Smalls is on a mission to make nine lives ten, building a brand that genuinely improves the lives of cats and their people. Today, many of the cat people who find Smalls find us on Meta. It's our largest acquisition channel and we’re looking for someone to fully own it.

You will fully own Paid Social performance from top to bottom. You’ll drive profitable growth by setting a sharp channel strategy and executing it in platform. You’ll be expected to run a highly efficient engine, make smart bets, and communicate performance insights clearly at all levels of the business.

This isn't a role for someone who wants to direct an agency from a dashboard, and it isn't a first time job. This is a hands-on, in-platform role for a seasoned operator who treats Meta as a craft: you know how the auction actually behaves, you have strong opinions about account structure and placement mix, and you can tell the difference between real performance signals and noise.

• Own the channel end to end.
• Drive budget, pacing, forecasting, campaign architecture, in-channel creative strategy, bidding, audiences, placement mix — the full stack of decisions that drive our largest paid channel.
• Accountable for acquiring high quality customers at efficient CACs.
• Optimize for customer quality, not just cost.
• Responsible for driving against both volume & quality targets — conversions, customer retention, LTV.
• Tune targeting, creative selection, and bidding toward cohorts that stay.
• Lead the transition from our hybrid agency model to full internal ownership.
• Collaborate closely with the Growth Creative Strategist on translating our creative strategy to Meta.
• Feed your channel's signals back into the system so wins travel beyond your channel.
• Keep our signal quality strong (CAPI, event match quality, AEM).
• Reconcile platform reporting against internal attribution.
• Contribute to incrementality work — geo holdouts, lift studies.

Qualifications

• You've run Meta at scale.
• Managed seven-figure monthly Meta budgets, ideally at a DTC subscription or ecommerce brand.
• Experience with subscription business and understand performance through retention and LTV.
• Rigorous about reporting & tech; design clean tests.
• Familiar with CAPI, EMQ, attribution windows, and view-through dynamics.
• In-channel creative judgment; understand why an ad wins for a given audience.
• Communicate with clarity; explain performance metrics without jargon.
• You're a cat person; genuinely excited to build for this community.

Benefits

• Mission-Driven Company: We love cats and we're here to make nine lives ten.
• People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
• Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
• Competitive Salary: Make some $$$.
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
• Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
• Free Product: Free cat food every month.