[Hiring] Manager, Facebook Growth & Engagement @The Krazy Coupon Lady

Role Description

This is a 6-month seasonal position, with the opportunity to join the team full time based on business needs and performance.

As the Manager, Facebook Growth & Engagement, you will own the strategy, execution, and performance of this channel end-to-end. This role is equal parts strategic and operational:

• Lead a high-volume, always-on content engine while continuously optimizing performance through testing, data analysis, and rapid iteration.
• Manage a team responsible for content distribution and engagement.
• Partner cross-functionally with content, product, and marketing teams to ensure Facebook is effectively driving business outcomes.
• Balance real-time decision-making with long-term strategy—identifying scalable growth levers, improving monetization efficiency, and ensuring KCL remains competitive as the platform evolves.

Key Responsibilities

• Own Facebook as a high-volume, performance-driven channel responsible for driving traffic and supporting revenue at scale.
• Define and evolve the channel strategy across content distribution, engagement, and monetization with a focus on maximizing clicks, out-clicks, and reach.
• Identify and scale repeatable growth levers, turning successful experiments into standardized playbooks.
• Own day-to-day performance against core KPIs, including clicks, out-clicks, engagement, and reach.
• Build and operate a continuous testing roadmap across post timing, format, creative, and messaging.
• Translate data into clear, actionable insights and make fast, informed decisions in a real-time environment.
• Establish reporting systems that provide visibility at both the post and channel level.
• Foster a strong test-and-learn culture across the team.
• Manage and develop a team responsible for operating a high-volume Facebook channel.
• Build workflows that support posting at scale (4+ posts per hour) while maintaining quality and accuracy.
• Create clear accountability structures, coach team members on performance ownership and content instincts.
• Oversee engagement strategy and execution across user-facing touch points, including comment moderation, direct messaging, and support workflows.
• Ensure a responsive, high-quality, and brand-aligned user experience.
• Act as an escalation point for complex or sensitive interactions.
• Lead the growth and engagement strategy for Facebook Groups, emerging platforms, and external communities.
• Identify opportunities to scale engagement through automation without compromising brand voice.
• Own the execution and performance of monetization strategies on Facebook.
• Partner with content and discovery teams to amplify revenue-driving content and optimize post cadence, format, and distribution.
• Oversee sponsored and boosted content execution, ensuring campaigns deliver against performance goals.
• Continuously refine how monetized content is presented to maximize performance while maintaining user trust.
• Analyze performance data to provide actionable insights that inform content prioritization and monetization opportunities.
• Serve as the primary point of accountability for Facebook performance and user sentiment across the organization.
• Partner with content, product, sales, and marketing teams to align on priorities and ensure Facebook supports broader business goals.
• Influence content strategy through performance insights, and proactively identify and resolve gaps in user experience, tracking, or platform functionality.

Success In This Role Looks Like

• In the First 90 Days: Facebook channel operations are running smoothly with clear ownership of strategy, reporting, and execution.
• A structured testing roadmap is in place and actively generating insights. The team is aligned, accountable, and performing at a high level.
• Ongoing Success: Consistent growth in clicks from the channel and subsequent outgoing clicks from KCL referred by Facebook, alongside improved Meta Monetization efficiency and affiliate revenue contribution.
• Strong engagement rates and continued audience growth across Facebook pages and groups.
• A proactive, data-driven approach to platform changes, supported by a high-functioning, autonomous team.

Qualifications

• 5–8+ years of experience in social media, with deep expertise in Facebook performance and traffic generation.
• Proven track record of scaling high-volume posting strategies and driving measurable growth.
• Experience managing teams in fast-paced, high-pressure environments.
• Strong analytical skills with the ability to translate data into action.
• Deep understanding of Facebook algorithms, engagement drivers, and content performance.
• Experience with testing frameworks, reporting tools, and social platforms.
• Background in e-commerce, digital media, or deal-driven content strongly preferred.

Traits That Thrive at KCL

• Own It Out Loud (Humility): We build trust through honest ownership and visible effort to do better — not by pretending we never miss.
• Deliver Outcomes That Matter (Impact): We define success by results that move the business forward, not just activity or intention.
• Drive Momentum (Initiative): Momentum is a team sport — we step in, bridge gaps, and clear blockers instead of waiting for someone else.
• Clear Is Kind (Candor): We give feedback with honesty and empathy, knowing that real growth starts with real talk.
• Shared Success (Generosity): We go the extra mile for your teammates, our shoppers, and our partners—because that’s who we are.

Benefits

• Base Salary: $65,000-$75,000
• Home Office Perks: We set you up for success with a company-provided laptop.
• Financial & Retirement Benefits: A 401(k) with a 4% company match and multiple bonus opportunities.
• Community & Culture: Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.

Physical Requirements

• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• Close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.
• Subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.