[Hiring] Digital Engagement Manager @Smart Electric Power Alliance

Role Description

SEPA is seeking a strategic, data-informed, and collaborative Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach. This role is ideal for a proactive marketer who blends data-driven campaign strategy and knowledge of lifecycle marketing best practices, with strong writing skills to create meaningful digital experiences for our members.

Serving as the primary manager for our enterprise email, digital notifications, and marketing automation platforms, this position collaborates closely with our Membership, Program and Events, and External Communications teams to create engaging, targeted communications.

The ideal candidate is a natural problem solver who partners cross-departmentally to turn audience data into high-impact and engaging digital campaigns that advance SEPA's strategic priorities.

This position reports to the Director, Marketing Strategy & Engagement and works in lockstep with internal teams across Membership, Programs and Events, and External Communications to ensure all digital outreach and automated campaigns align with SEPA’s master narrative and messaging priorities.

Responsibilities and Key Impact Areas

• Marketing Automation Operations & Data Governance:
  • Serve as the primary marketing owner for our marketing automation tools, including Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud.
  • Collaborate directly with our internal IT team and Salesforce administrator to align data streams, maintain high deliverability standards, and monitor domain health.
  • Create segmented, targeted outreach lists within Salesforce and Fonteva based on member type, user behavior, and interest-based categories.
  • Manage the production and deployment of email communications, establishing high-quality standards and comprehensive testing workflows.
  • Collaborate with the External Communications team to ensure all external outreach across marketing and communications are strategically aligned.
• Digital Campaign Copywriting & Messaging:
  • Craft engaging copy across email subject lines, body copy, and calls-to-action.
  • Draft concise, high-impact copy for short-form digital channels, including event reminders, SMS alerts, and in-app or digital notifications.
  • Test and experiment with new email formats and interactive elements.
• Member + Event Lifecycle & Performance Analytics:
  • Partner with the membership team to design and deploy targeted automated nurture sequences.
  • Create, schedule, and execute automated, engagement-driven email sequences to drive event registrations.
  • Build and execute full-lifecycle pre-, during-, and post-event engagement content strategies.
  • Track platform engagement metrics, maintain a centralized reporting dashboard, and generate actionable insights on campaign performance.

Qualifications

• 5+ years of progressive professional experience in email marketing, lifecycle marketing, marketing automation, or digital communications.
• Hands-on experience mapping member journeys, building automated email sequences, and driving multi-channel B2B event recruitment and promotional campaigns.
• Strong digital copywriting, editing, and communication skills.
• Demonstrated experience working inside marketing automation platforms.
• Strong understanding of digital marketing best practices.
• Experience creating strategies across multi-channel environments.
• Excellent project management skills.
• Strong collaborative communication and interpersonal skills.
• Passion for clean energy or experience in the energy industry is a plus.

Requirements

• Proven ability to manage complex cross-functional workflows.
• Maintain strict quality control and deliver high-quality work under tight deadlines.

Benefits

• Opportunity to shape the future of the energy system.
• Work alongside colleagues who are deeply committed to both the mission and each other.

Company Description

The Smart Electric Power Alliance (SEPA) is a 501(c)(3) nonprofit dedicated to accelerating the transformation of the electric power system so that it delivers clean, affordable, and resilient energy for all.

• We work at the intersection of technology, policy, and programs.
• Nearly 1,000 member organizations turn to SEPA for trusted analysis and thought leadership.
• Guided by our 2025 to 2030 Strategic Plan, our work centers on three priorities: Grid, Growth, and Globe.