[Hiring] Manager, Demand Generation @EnableComp

Role Description

The Manager, Demand Generation owns EnableComp’s demand generation engine — planning and executing the multi-channel campaigns that build pipeline, and, as our first dedicated content hire, creating the blog posts, ebooks, landing pages, and nurture content those campaigns run on. This role builds on the technical infrastructure the GTM Engineer maintains and the positioning the Director, Product Marketing sets, translating both into campaigns that generate and nurture qualified leads.

Reporting to the VP, Marketing, the Manager will partner closely with:

• Product Marketing
• Commercial Enablement Director
• Manager of Event Marketing & Strategic Partnerships
• SDR function

This is an individual contributor role with no direct reports at this time.

The Job Responsibilities Include:

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
• Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns.
• Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
• Establish a scalable, repeatable content calendar and production workflow.
• Build and manage lead nurture email programs and campaign workflows inside HubSpot.
• Partner with the GTM Engineer on campaign-specific automation needs and data requirements.
• Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
• Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy.
• Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
• Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
• Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
• Stay current on emerging channels and AI-powered marketing/content tools.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered.
• 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
• Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page copy.
• Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.
• Comfort partnering with a technical GTM/RevOps function on automation and data needs.
• Regular and predictable attendance.
• Must have strong computer proficiency and understand how to use office applications, including MS Office, Zoom, and other learning technology.

Requirements

• Practices and adheres to EnableComp’s Core Values, Vision and Mission.
• Individual contributor role; no direct reports at this time.
• A great candidate is self-directed and comfortable owning ambiguous, cross-functional problems.
• Strong project management and prioritization skills; comfortable running multiple campaigns simultaneously.
• A bias toward experimentation and iteration, including piloting AI-enabled content and marketing tools.
• Minimal travel required (less than 20%), primarily for occasional team or company offsites.
• Ability to work at a computer for extended periods; standard office or remote work environment.

Benefits

• EnableComp is an Equal Opportunity Employer M/F/D/V.
• All applicants will be considered for this position based upon experience and knowledge.
• We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.
• We believe that investing in our employees is the key to our success.