[Hiring] Local Performance Marketing Specialist @Neighborly®

Role Description

As a Local Performance Marketing Specialist on the Marketing team, a typical day for you will include:

• Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Integrated marketing plan tracking and coaching recommendations to franchise owners.
• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
• Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
• Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s.

Qualifications

• Bachelor’s degree in Marketing.
• 3+ years marketing experience ideally within a franchise service or retail industry.
• 3+ years’ experience with digital marketing, highly analytical and data-driven.
• Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends.

Requirements

• Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.
• Hybrid work model: this role is approved to be fully remote.
• Office locations: 500 E John Carpenter Fwy, Irving, TX; 1010 N University Parks Drive, Waco, TX.

Benefits

• Comprehensive benefits offerings available through Neighborly.
• Financial Benefits: Equity and bonus opportunities.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this role:

• The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers.
• This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
• The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.