[Hiring] Local Marketing Manager @Dental Care Alliance

Role Description

The Local Marketing Manager is the primary, proactive, data-driven Marketing advisor for an assigned portfolio of approximately 50 general dentistry practices allied with Dental Care Alliance (DCA). This role provides knowledgeable marketing leadership to Practice Managers, Field Operations Leaders, and Regional Clinical Leaders, translating performance data, local market conditions, and practice needs into practical recommendations. The position connects field partners with centralized Marketing teams and ensures enterprise and local initiatives are relevant, well executed, and measured against business outcomes.

• Serve as the primary Marketing business partner and informed advisor to assigned practices, Practice Managers, Field Operations Leaders, and Regional Clinical Leaders.
• Establish a consistent communication cadence that explains Marketing plans, campaign activity, results, available resources, and next steps.
• Listen carefully to field feedback and requests, assess them against performance evidence and business priorities, and constructively challenge proposed tactics.
• Earn credibility through marketing knowledge, sound recommendations, transparent decisions, dependable execution, and visible follow-through.
• Support field adoption of campaigns and initiatives developed by central Marketing teams.
• Plan, coordinate, and manage approved local marketing activities for assigned allied general practices.
• Assess proposed events, sponsorships, partnerships, and other local investments using audience fit, competitive conditions, practice capacity, costs, and expected business contribution.
• Partner with practice teams and approved vendors to deliver events and community activities.
• Localize centrally approved creative assets, campaign tools, and messaging with internal partners.
• Support marketing readiness for new practices, affiliations, provider introductions, or significant local changes.
• Proactively analyze practice-level marketing performance, local demand, competitive conditions, patient acquisition trends, and relevant operational constraints.
• Lead recurring, insight-driven marketing business reviews with field partners.
• Diagnose potential causes of growth gaps, including local demand, lead handling, scheduling, provider capacity, reputation, and operational execution.
• Develop evidence-based recommendations for practice-level priorities, sponsorships, events, and budget allocation.
• Document action plans, owners, deadlines, and outcomes.
• Manage and track assigned local marketing budgets established by the CMO.
• Execute approved expenditures and manage vendor activities within delegated authority.
• Follow Marketing’s operating procedures for requests, prioritization, campaign launches, sponsorship approvals, vendor coordination, creative briefs, compliance reviews, and reporting.
• Maintain accurate practice information, activity records, event results, issue logs, and local marketing plans.
• Work closely with various teams to coordinate timing, resources, field communications, and execution.
• Ensure local marketing programs, sponsorships, patient-facing materials, testimonials, community events, and use of patient information follow company policies.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field required; an equivalent combination of education and directly relevant experience may be considered.
• Experience: 5+ years of progressive marketing experience, including demonstrated responsibility for local, field, regional, multi-location, or community marketing programs.
• Demonstrated ability to act as a consultative marketing partner to operations or field leaders.
• Ability to independently coordinate sponsorships, events, vendors, and marketing projects across multiple locations.
• Strong marketing analytics and business acumen.
• Excellent written and verbal communication, responsiveness, problem-solving, and organizational skills.
• Preferred: Experience in dental, healthcare, veterinary, or other multi-site consumer services businesses.
• Preferred: Familiarity with patient acquisition, local search and reputation, community partnerships, CRM/lifecycle campaigns, and multi-location marketing workflows.

Requirements

• Consultative Partnership: Acts as a trusted marketing advisor to Practice Managers rather than a request taker.
• Data-Driven Recommendations: Reads practice dashboards and local conditions to recommend the actions most likely to drive results.
• Local Execution: Coordinates sponsorships, events, and community programs across about 50 practices with strong follow-through.
• Budget Discipline: Tracks assigned local budgets accurately and keeps spending aligned with approved plans.
• Clear Communication: Keeps field partners informed of priorities, progress, and results in a timely, practical way.