[Hiring] LinkedIn Marketing & Lead Generation Virtual Assistant @Virtual Colleague Philippines

Role Description

This is a remote position.

The business is looking for a proactive and commercially minded LinkedIn Marketing & Lead Generation VA who can help increase brand visibility, build relationships with prospective clients and generate qualified business opportunities through organic LinkedIn activity and targeted messaging.

The primary objective is not simply to generate a high volume of leads. The focus will be on quality conversations, relationship building, nurturing prospects and ultimately generating opportunities that can convert into clients.

The VA will work closely with Jane to ensure messaging reflects Bid Fusion's expertise, positioning, tone of voice and target market.

Primary Objectives

• Increase brand awareness and visibility on LinkedIn.
• Build and maintain a strong LinkedIn presence.
• Identify and engage relevant prospective clients.
• Generate leads through LinkedIn messaging.
• Nurture prospects through authentic and relevant conversations.
• Turn existing prospect lists into meaningful LinkedIn outreach opportunities.
• Support website and business-page lead generation.
• Increase engagement with Bid Fusion's target audience.
• Generate qualified conversations that can ultimately lead to discovery calls and new business.
• Support broader marketing activities when required.

Key Success Measure

The ultimate objective is lead generation that contributes to closed business, rather than vanity metrics alone. The VA should therefore understand the full journey:

• Prospect identification
• Connection
• Engagement
• Conversation
• Nurturing
• Qualified opportunity
• Discovery call
• Potential client

Key Responsibilities

1. LinkedIn Lead Generation

• Use LinkedIn to identify potential clients and relevant decision-makers.
• Work from the client's existing lead/prospect lists.
• Research prospects and companies before outreach.
• Identify appropriate decision-makers and influencers.
• Review prospect profiles and company information.
• Determine whether prospects fit Bid Fusion's target market.
• Build and maintain an organised prospect pipeline.
• Track outreach activity and prospect status.
• Identify new prospects where appropriate.
• Research organisations that may have upcoming tendering, procurement or bid requirements.
• Look for opportunities to engage with organisations that could benefit from Bid Fusion's services.

2. LinkedIn Messaging & Outreach

• Send LinkedIn connection requests to relevant prospects.
• Develop and/or follow approved messaging sequences.
• Personalise outreach based on the prospect's role, company and circumstances.
• Engage prospects in natural, professional conversations.
• Follow up appropriately.
• Avoid overly aggressive or generic sales messaging.
• Nurture prospects who are not immediately ready to buy.
• Respond to basic LinkedIn enquiries and conversations based on approved guidelines.
• Identify when a prospect is showing buying intent.
• Escalate warm or highly qualified prospects to Jane.
• Maintain accurate records of conversations and follow-ups.

3. Prospect Nurturing

• Maintain follow-up schedules.
• Re-engage previous connections.
• Monitor responses.
• Identify opportunities to engage with prospects' posts.
• Share or reference relevant Bid Fusion content when appropriate.
• Build familiarity and trust over time.
• Keep warm prospects within an organised pipeline.
• Identify when a prospect may be ready for a conversation.
• Provide Jane with updates on promising prospects.

4. LinkedIn Brand Awareness & Engagement

• Engage with relevant LinkedIn posts.
• Identify conversations relevant to bidding, tenders, procurement, business growth and related topics.
• Comment thoughtfully on relevant posts where appropriate.
• Engage with target companies and decision-makers.
• Support audience growth.
• Monitor relevant industry conversations.
• Help ensure Bid Fusion remains visible to its target audience.

5. LinkedIn Content & Marketing Support

• Support LinkedIn marketing posts.
• Schedule approved LinkedIn content.
• Repurpose existing Bid Fusion content.
• Support LinkedIn newsletters.
• Assist with content research.
• Prepare basic marketing posts.
• Support email campaigns.
• Format or prepare content for publishing.
• Create simple supporting graphics where required and within the VA's skill set.
• Repurpose existing articles, newsletters or insights into social media content.

6. Marketing Support

• Email campaigns.
• Newsletter distribution.
• Marketing campaigns.
• LinkedIn newsletters.
• Content scheduling.
• Basic campaign administration.
• Prospect database updates.
• Marketing research.
• Campaign tracking.
• Content repurposing.

7. Ontraport

The client uses Ontraport and is interested in understanding how a VA could potentially incorporate the platform into the lead-generation process. The VA does not necessarily need to be an Ontraport expert from day one, but experience with Ontraport or comparable CRM/marketing automation platforms would be a strong advantage.

8. Reporting & Tracking

• New prospects researched.
• Connection requests sent.
• Connections accepted.
• Messages sent.
• Follow-ups completed.
• Responses received.
• Positive/warm responses.
• Qualified leads.
• Appointments or discovery calls generated.
• Prospect status.
• Key conversations or opportunities requiring Jane's attention.

Qualifications

• Strong LinkedIn experience.
• Previous experience in LinkedIn lead generation.
• Experience with LinkedIn outreach and messaging.
• Strong written English.
• Excellent communication skills.
• Strong research skills.
• Ability to identify and qualify prospects.
• Strong attention to detail.
• Good organisational skills.
• Ability to maintain lead/prospect databases.
• Understanding of lead nurturing.
• Ability to write personalised, professional messages.
• Ability to follow up consistently.
• Ability to work independently.
• Strong judgement when communicating with prospects.
• Commercial awareness.
• Ability to learn new platforms quickly.

Requirements

• Experience with Ontraport.
• Experience with CRM systems.
• Experience with marketing automation.
• Experience with email marketing.
• Experience with B2B lead generation.
• Experience with professional services.
• Experience working with consultants, coaches or B2B service providers.
• Experience with Australian clients/markets.
• Experience with LinkedIn newsletters.
• Experience with content marketing.
• Experience with email campaigns.

Personality & Work Style

• Proactive rather than waiting for instructions.
• Commercially minded and able to understand the purpose behind the activity.
• Relationship-oriented rather than focused purely on volume.
• Professional and polished in written communication.
• Confident but not pushy.
• Detail-oriented.
• Research-driven.
• Organised and consistent with follow-ups.
• Adaptable and willing to learn.
• Comfortable working independently.
• Able to exercise judgement before sending messages.
• Comfortable communicating with senior business professionals and decision-makers.