[Hiring] Lifecycle Studio Specialist @Hightouch

Role Description

Marketers are stuck. Their ESP was bought in 2017, the data model doesn’t match how the business actually segments, and every new campaign means a ticket to a data team that’s already underwater. Hightouch is building the AI-native alternative: audiences, journeys, and content generated on top of the warehouse instead of a copy of it. The technology works. What decides these deals is whether the person in the room has lived the marketer’s week, can look at a prospect’s SFMC or Iterable setup and say exactly what gets easier, and can make migration feel like a plan instead of a cliff.

That’s this role. You’ll be the domain authority our AEs bring into every lifecycle opportunity, across:

• Discovery
• Technical validation
• Demos
• Evaluations
• Executive sessions

You’ll run discovery that goes past feature checklists and into the real workflow:

• How audiences get built
• Who produces templates
• Where data mapping breaks
• How long a campaign really takes

Then you’ll turn that pain into outcomes an executive will fund. You’ll frame a credible high-level migration path early, so “we’d have to move off Salesforce Marketing Cloud” stops stalling deals. You’ll judge generated email and SMS the way a brand marketer would, set honest expectations about what AI-native execution changes, and pull in deliverability, data engineering, or partner resources when a question goes past your depth.

We’re hiring at Senior or Principal level, depending on depth. At Principal, you’ll set the lifecycle playbook for the GTM org:

• How we position against incumbents
• What we build next
• How the rest of the team gets good at this

Prior Hightouch or CDP experience isn’t required, because the lifecycle depth is the harder thing to teach. Expect a working session rather than a quiz. You’ll walk us through a lifecycle setup you’ve inherited or rebuilt, run discovery on a realistic scenario, and give an honest read on generated creative.

Qualifications

• 5+ years in pre-sales, solutions consulting, lifecycle/CRM strategy, or marketing operations
• Hands-on time running or architecting lifecycle programs
• Real working experience across multiple ESPs (SFMC, Iterable, Cordial, Braze, Klaviyo, Attentive, or similar)
• Fluency with the modern stack: how ESPs, CDPs, personalization engines, and the warehouse connect
• Command of the craft: journeys vs. campaigns, channel strategy, and deliverability fundamentals
• Discovery skills that surface process pain and turn it into a business case

Requirements

• Depth in one ESP and fluency in several more than certification in a single platform
• Brand judgment to know whether generated content would survive a brand review
• Proven experience in competitive, multi-vendor evaluations

Benefits

• Bonus points if you’ve lived through an ESP migration
• Defended a platform decision to a CMO, CFO, or security review
• Comfortable with SQL
• Strong point of view on where lifecycle marketing is going