[Hiring] Lifecycle Marketing Manager @Rula

Role Description

We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula.

• Lead the development and execution of multi-channel lifecycle strategies (email, SMS + push).
• Work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program.
• Refine reporting and analytics capabilities.
• Expand the test-and-learn program to continuously improve patient and provider engagement.
• Work in both B2B and D2C parts of the organization.
• Improve the speed and quality of patient access to mental healthcare.
• Ensure providers in our network are set up for success to provide care.

We’re looking for someone who thrives in a fast-paced environment, is a fierce collaborator, has a bias for action, and brings exceptional organization, customer focus, and attention to detail to everything they do.

If you're excited about using data-driven strategies to make a meaningful impact in mental healthcare, we'd love to hear from you!

Qualifications

• 5+ years of experience in a lifecycle or retention marketing role.
• Proven track record of creating and executing effective lifecycle strategies.
• Experience driving program growth and meaningful business results through multi-channel campaigns.
• Both D2C and B2B experience is welcome, with a slight bias towards D2C experience.
• Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred).
• Strong analytical skills, with the ability to interpret data and run A/B tests.
• Excellent project management skills, capable of managing multiple campaigns simultaneously.

Requirements

• Exceptional communication skills, able to convey complex strategies clearly.
• Self-starter with excellent organizational skills.
• Experience working in a healthcare, mental health, or marketplace environment.
• 1+ years experience at a high-growth start-up.
• Experience with more complex lifecycle programming like HTML or SQL.
• Experience using BI tools (preferably Looker and Amplitude).

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance.
• Attractive pay and benefits with full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP) supporting mental and physical health.
• Quarterly department stipend for team-building activities.
• Community and employee resource groups fostering a sense of belonging.
• Home office stipend for new hires and monthly internet/cell phone expense coverage.
• Wellness at Rula program with year-round wellness initiatives and a monthly wellness stipend.

Company Description

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.