[Hiring] Lifecycle Marketing Manager @SoundCloud

Role Description

We’re looking for an experienced lifecycle marketer to cover our Lifecycle Market Manager while they’re on leave. You’ll keep our creator lifecycle programs running and performing, owning day-to-day email execution, testing, and reporting for creators. You’ll work with existing programs, so you can hit the ground running.

This is a remote-eligible role.

Key Responsibilities:

• Run and optimize lifecycle marketing programs across key lifecycle channels to drive engagement, app downloads, and subscriptions.
• Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling (cadence and frequency), quality assurance testing to make sure messages render and deliver correctly, and working with the creative studio on copy and design.
• Build and manage audience segments.
• Work with internal teams and external partners to prioritize opportunities and get campaigns deployed.
• Use multivariate testing to quickly test, iterate, and scale what works.
• Track and report on lifecycle campaign performance, and share results and recommendations with the team and leadership.
• Work with marketing analysts to find learnings and areas for growth.
• Document the status of programs and hand off cleanly when the manager returns.

Qualifications

• 5+ years in lifecycle marketing.
• Deep experience across lifecycle channels (email, push, in-app), data management, execution, reporting, and lifecycle tools.
• Experience building and running testing programs.
• Experience with email service providers (MoEngage or Braze preferred).
• Intermediate HTML and CSS and AI coding experience.
• Strong knowledge of email compliance and privacy rules (CAN-SPAM, GDPR).
• Understanding of how to use APIs for automation and personalization at scale.
• Analytical and comfortable pulling insights from data.
• Able to work independently in a fast-paced setting.
• Willing to do hands-on execution as well as strategy.

Requirements

• The salary for this 3-month temp role is $30,000.

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources.
• Robust 401k program.
• Generous professional development allowance.
• Various snacks, goodies, and 2 free lunches weekly when at the office.

Company Description

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London).
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home.
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard.
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities.