[Hiring] Lifecycle Marketing Manager @Hunter

Role Description

Hunter is looking for a Lifecycle Marketing Manager to join our fully remote team. This role is about using email, social, channel, and paid to help users reach their a-ha moment in the product, increase usage, and generate revenue.

You’ll be the go-to person for all things lifecycle, owning the strategy and execution of this critical area. You’ll report to the Head of Marketing, and work alongside a cross-departmental team.

Your goal is to own the entire lifecycle of our users so that more eyeballs see Hunter, more users find, verify, and send emails using the platform, API, and MCP server, and our brand continues to be the trusted voice in this category.

Your task is to work on the onboarding and nurture engine that engages our users to promote our content, convert free users to paid plans, and increase the lifetime value of our users.

Ownership areas include:

• Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional)
• Cold email marketing
• Co-marketing with partners
• Affiliate marketing campaigns
• Social media
• Written and video content creation (inc. blogs and webinars)
• Reporting and insights

What you’ll do:

• Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn.
• Increase free-to-paid conversions: Your core measurement is the ability to convert free user to a paid plan.
• Establish and improve the nurture engine: You'll build a nurture engine that leverages user-behavior and persona signals to deliver personalized communications that builds brand affinity.
• Promote content, research, and playbooks: You'll distribute highly-valuable content to help our users be more effective in their outreach.
• Sales enablement: You'll identify users who might need help getting started, maximizing their plan, or with multiple users from their account.
• Channel marketing: You'll manage communications with our affiliate program and support co-marketing activities to engage new partners.
• Agentic marketing support: You'll proactively develop, own, and continuously improve the use of AI in your workflow.

Qualifications

• At least 5 years experience with a lifecycle marketing role.
• Deep empathy of users and understanding of the B2B buying cycle.
• Full ownership of the strategy, execution, and continuous improvement of lifecycle marketing.
• Highly proficient at managing different projects, processes, and stakeholders.
• Curiosity to learn about challenges and connect them to messaging.
• Tech-savvy and a self-starter.
• Data-driven with strong analytical skills.
• Strong verbal and written communication skills.
• Experienced in remote work and comfortable working independently.

Requirements

• Comfortable with technology, including customer.io, a CMS (like Wordpress), Canva, Claude, Planable, Posthog, Linear, and Notion.
• Experience with tools like hunter.io is a bonus.
• Understanding of the email marketing category is a plus.

Benefits

• A yearly gross compensation ranging between $84,000-97,000, depending on experience.
• An automatic yearly raise of 5%.
• Five weeks of paid vacations per year.
• Co-working space membership.
• Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.).