[Hiring] Lifecycle & Growth Marketing Lead @CEFALY Technology

Role Description

This is a hands-on role where you will:

• Build and optimize lifecycle flows across email, SMS, push, and in-app.
• Own the website customer funnel, driving landing page conversion, and customer engagement metrics.
• This role directly impacts company revenue.
• Leverage AI to improve experimentation and testing.
• Feel confident operating Attentive, VWO, and campaign tracking tools.
• Move fast, test aggressively, and scale what works.
• Work as part of a small, tight-knit team where everyone pitches in.

What You'll Own

• Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
• Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
• Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
• Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
• Marketing Partner: Glean insights from SEO and paid acquisition agencies to understand how customers arrive at the site, and use that to draft high-impact messaging.
• Pricing & Offers: Build a smart offer strategy and calendar — understanding what offers to launch, to whom, and when.
• Cross-Functional Connector: Be the link between Marketing and our Sales and Customer Support teams — surfacing what customers are asking, where they get stuck, and what's driving churn or hesitation.

Qualifications

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
• Strong preference for healthcare or DTC businesses.
• You've directly improved activation or conversion metrics.
• You have personally built and launched multi-channel lifecycle campaigns.
• You're comfortable getting into the platform and executing yourself.
• Comfortable making decisions with incomplete data.
• Familiar with analytics platforms (GA4, Looker, etc.).
• Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
• You thrive on a small team — you don't need a big org chart to feel effective.

Benefits

• Health insurance (80% employer-paid).
• Employer-paid Dental and Vision.
• IRA with company match (no vesting period).
• Paid PTO.
• Paid company holidays.